AMD Explores AI Evolution from Enterprise to Edge at MWC 2025

MWC Barcelona

Get Ready for MWC Barcelona 2025!

Mark your calendars! The GSMA MWC Barcelona is set to take place from March 3 to 6, 2025, at the stunning Fira Barcelona Gran Via in Spain. This year, AMD is diving headfirst into the conversation, showcasing some seriously exciting developments in AI, edge and cloud computing, and even the world of quantum processing. If you’re attending, make sure to swing by our hospitality suite in Hall 2 (Stand 2M61) for some engaging demos and discussions. Whether you want to drop in casually or schedule a specific time, we’re here for you!

The Evolution of Modern Networks

As we witness the evolution of modern networks, it’s clear that things like high-performance computing, energy efficiency, and AI acceleration are just as vital as connectivity itself. At AMD, we’re leading the charge in this transformation. Our latest solutions are designed to power the next generation of cloud infrastructures, AI applications, and networking capabilities.

This year, our demos will spotlight some of our most impressive innovations, including the AMD EPYC, AMD Instinct, and AMD Ryzen AI processors. Plus, we’ll be showcasing our AMD Versal adaptive SoC and Zynq UltraScale+ RFSoC devices. Curious about how these technologies can reshape your experience? Stop by to find out!

Join Us for Engaging Talks

We’ve lined up a series of compelling talks during the event. On Tuesday, March 4, you won’t want to miss Peter Sarlin, our CVP and co-founder of Silo AI. He’ll be discussing the importance of prioritizing AI energy efficiency as we tackle the climate challenges that come with the rapid adoption of AI technologies.

Salil Raje, our SVP and GM of the AMD Adaptive and Embedded Computing Group, will also be taking the stage to explore how AI-driven advancements in semiconductor technology are shaping the future of edge computing. It’s a conversation that’s not just timely—it’s essential!

Live Demos You Can’t Miss

Back at our demo booth, we’ll be running live demonstrations that showcase how new, Kubernetes-accessible APIs for AMD EPYC power management can significantly reduce power consumption in 5G UPF workloads—all while maintaining performance and quality of service. Interested in diving deeper? We invite you to consult our AMD tuning guide for the EPYC 9004 and EPYC 7003 Series processors.

Come see our AMD EPYC processors in action! You’ll witness firsthand how they combine high performance, energy efficiency, and impressive core counts to help our customers optimize network functions and services, paving the way for emerging AI deployments on scalable data center infrastructure.

The Future of 6G and AI

Speaking of AI, it’s poised to play a pivotal role in the upcoming 6G landscape. Nokia has identified AI/ML operations as one of the six core technologies that will be critical for this next-generation wireless standard. In collaboration with Nokia, we’ll be showcasing a Nokia CMG (Cloud Mobile Gateway) system powered by AMD EPYC processors, illustrating the performance and flexibility our CPUs deliver right at the edge.

And that’s not all! We’ll also highlight our Versal adaptive SoCs, which are enabling 5G and 6G sensing capabilities with integrated AI—all on the same silicon. Talk about a game changer!

Exciting Partnerships and Innovations

We’re thrilled to feature Parallel Wireless’ GreenRAN, a hardware-agnostic 5G Massive MIMO DU running on AMD EPYC processors. This collaboration demonstrates the power of our AMD Zynq Ultrascale+ RFSoC adaptive radio platform. Just before last year’s MWC Barcelona, Parallel Wireless announced their AMD EPYC processor solution, and we’re excited to see them back with even more advancements!

Additionally, we’ll be showcasing a range of Laptops powered by AMD Ryzen AI processors. These devices deliver the performance and flexibility that modern enterprises crave, all while maintaining excellent battery life and CPU performance. The introduction of the AMD Ryzen AI Max PRO Series processors at the top of the lineup offers a unique high-memory platform for compact mobile workstations that excel in both performance and power efficiency.

Let’s Connect at MWC 2025!

Whether your focus is on AI, cloud solutions, telecommunications, edge computing, or enterprise IT, AMD has the right solution to meet your needs—from endpoint AI devices to scalable data center infrastructure. We can’t wait to show you what we’ve been working on! Visit us in Hall 2, Stand 2M61 to see our innovations in action. If you’d like to schedule a meeting with our AI and infrastructure experts, don’t hesitate to reach out. Let’s make MWC 2025 a memorable experience together!

Background Information

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About AMD:

AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

  

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Technology Explained

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CPU: The Central Processing Unit (CPU) is the brain of a computer, responsible for executing instructions and performing calculations. It is the most important component of a computer system, as it is responsible for controlling all other components. CPUs are used in a wide range of applications, from desktop computers to mobile devices, gaming consoles, and even supercomputers. CPUs are used to process data, execute instructions, and control the flow of information within a computer system. They are also used to control the input and output of data, as well as to store and retrieve data from memory. CPUs are essential for the functioning of any computer system, and their applications in the computer industry are vast.

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EPYC: EPYC is a technology designed by computer chip manufacturer AMD for use in the server and data center industry. It was introduced in June 2017 and features an innovative design to improve performance and power efficiency. EPYC processor technology is based on an innovative 14nm processor architecture, allowing up to 32 high-performance cores in a single socket. This allows for more efficient processing power, increased memory bandwidth, and greater compute density. EPYC is now widely used in the data center and cloud computing industry and provides benefits such as greater scalability, increased resource efficiency, and advanced virtualization capabilities. Additionally, EPYC technology is used in data intensive servers like server farms, gaming, and virtualization platforms. EPYC ensures that even with large deployments in multi-processor environments, power consumption and performance levels are optimized to ensure maximum efficiency.

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Kubernetes: Kubernetes is a popular technology used in the computer industry for managing and deploying applications. It is an open-source platform that automates the process of managing and scaling applications in a cluster of computers. This means that instead of manually configuring and managing each individual computer, Kubernetes allows for a more efficient and streamlined approach. It is especially useful for companies that have a large number of applications and need to constantly update and scale them. With Kubernetes, developers can easily deploy and manage their applications, ensuring they run smoothly and efficiently. This technology has become an essential tool for modern software development, allowing companies to save time and resources while delivering high-quality applications to their users.

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SoC: A System-on-Chip (SoC) is a highly integrated semiconductor device that encapsulates various electronic components, including processors, memory, input/output interfaces, and often specialized hardware components, all on a single chip. SoCs are designed to provide a complete computing system or subsystem within a single chip package, offering enhanced performance, power efficiency, and compactness. They are commonly used in a wide range of devices, from smartphones and tablets to embedded systems and IoT devices, streamlining hardware complexity and facilitating efficient integration of multiple functions onto a single chip.

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