Team17 Group Rebrands as Everplay Group, Signaling New Direction Ahead

Team17 Rebrands as Everplay: A New Era in Gaming

In a move that’s sure to shake up the gaming landscape, Team17 Group plc, a name synonymous with premium video games and engaging simulation experiences, is rebranding itself as everplay group plc. This change marks a significant evolution for the company since its IPO on the London Stock Market back in 2018. So, what does this rebrand mean for gamers and the industry at large? Let’s dive in.

The Meaning Behind Everplay

The new name, everplay, embodies the company’s mission to “never stop playing.” It’s not just a catchy phrase; it reflects a deep-seated commitment to creativity and innovation in the gaming world. With three separate divisions under its umbrella, everplay is poised to tap into complementary markets within the video games and apps industry, from working simulation games to children’s educational apps.

But don’t worry—this rebranding doesn’t mean you’ll be losing the beloved Team17 label. The developer and publisher will continue to operate under its well-known brand, ensuring that fans of titles like *Overcooked!* and *Worms* can still enjoy the games they love. Similarly, the divisions of astragon Entertainment and StoryToys will keep their identities intact, allowing for a smooth transition as everplay seeks to maximize operational synergies.

Streamlining for Success

So, why the rebrand? According to the company, it’s all about simplification and strengthening their presence in the marketplace. With a focus on leveraging collective power, everplay aims to nurture talent and skills across the organization. This isn’t just about aesthetics; it’s a strategic move to position the Group as a global “indie powerhouse.”

Imagine a world where the best minds in gaming come together to create pioneering experiences that captivate players. That’s the vision everplay is chasing, and it’s exciting to think about the possibilities. By honing in on indie games, children’s titles, and simulation markets, the Group is set to launch exceptional new games while also revitalizing its back catalog.

What’s Next for Everplay?

The name change is expected to take effect in early February, with trading under the new ticker symbol “EVPL” starting on January 24, 2025. Mark your calendars! The Group assures that there won’t be any changes to its ISIN, so investors can breathe a sigh of relief.

Steve Bell, the Group’s CEO, expressed his excitement about the new brand, stating, “This rebrand not only creates an ideal backdrop to foster greater cross-collaboration internally but also reflects our aspirations to expand our reach across complementary sectors within the broader indie market.”

It’s clear that everplay is on a mission to enrich and inspire players around the globe. As they embark on this new chapter, one can’t help but wonder: what games and experiences will emerge from this fresh identity? Only time will tell, but if their past is any indication, we’re in for a treat.