Samsung Display Launches Mass Production of Innovative Rollable OLED for Laptops

CES Las Vegas

Samsung’s Revolutionary Rollable OLED Screen is Coming

Get ready for a game-changer in the world of Laptops! Samsung Display has just announced that it will kick off mass production of the world’s first rollable OLED screen for laptops in April 2025. This exciting news was revealed at CES 2025 in Las Vegas, where Lenovo also showcased its innovative ThinkBook Plus G6 Rollable laptop, set to hit the global market in June.

A New Dimension in Mobile Computing

So, what makes the ThinkBook Plus G6 Rollable so special? Imagine a laptop that has a screen cleverly tucked away beneath the keypad, ready to expand vertically by nearly 50% when you need it. When rolled in, you’re looking at a 14-inch display with a 5:4 aspect ratio, perfect for those everyday tasks. But when you roll it out, the aspect ratio shifts to an impressive 8:9 on a 16.7-inch display. This means more screen real estate for multitasking, streaming, or whatever your heart desires. How cool is that?

Eco-Friendly Tech Meets Performance

But wait, there’s more! Samsung Display is also introducing its unpolarized Eco² OLED technology—originally designed for high-end smartphones—into the laptop arena. This tech not only slims down the panel thickness but also boasts a remarkable 30% reduction in power consumption. Talk about a win for both performance and sustainability! The Eco² OLED is the first of its kind to integrate the polarizer function directly into the panels using an on-cell film. This means you get a sleeker design without sacrificing quality.

Durability Meets Innovation

Of course, you might be wondering: what about durability? Youngseok Kim, Vice President and Head of Samsung Display IT Sales, assures us that they’ve learned a lot from their experience with foldable screens. “The rollable display will bring innovation to IT devices, especially in terms of laptop mobility and user experience in daily life,” he stated. It sounds like they’re really putting their expertise into ensuring that this new tech can withstand the rigors of daily use.

Setting the Stage for the Future

Lenovo is equally excited about this partnership. AG Zheng, Executive Director of SMB product and solutions at Lenovo, emphasized how Samsung’s exclusive OLED technology has empowered them to take on this ambitious project. “The ThinkBook Plus G6 Rollable will offer user experiences like never before and set the direction of future IT products,” he said.

This collaboration is not just about creating a new laptop; it’s about redefining how we think about mobile computing. Are we ready to embrace the future of laptops? With innovations like these, it looks like the answer is a resounding yes!

Background Information

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About Lenovo:

Lenovo, formerly known as "Legend Holdings," is a important global technology company that offers an extensive portfolio of computers, smartphones, servers, and electronic devices. Notably, Lenovo acquired IBM's personal computer division, including the ThinkPad line of laptops, in 2005. With a strong presence in laptops and PCs, Lenovo's products cater to a wide range of consumer and business needs. Committed to innovation and quality, Lenovo delivers reliable and high-performance solutions, making it a significant player in the tech industry.

  

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About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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Technology Explained

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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