LG introduces Futuristic “xboom by will.i.am” Audio Lineup: Enhanced Sound and AI Innovation


January 10, 2025 by our News Team

CES Las Vegas

lovers and creators." LG and will.i.am have teamed up to create the "xboom by will.i.am" line of audio products, featuring professionally tuned sound, innovative design, and seamless AI capabilities, set to be released in 2025.

lovers and creators."

  • Professionally tuned by will.i.am for signature xboom sound
  • Compact, playful, and creatively designed
  • Seamless AI capabilities for enhanced listening experience


Hey there, tech enthusiasts! LG Electronics (LG) has just launched its exciting new lineup of audio products at CES 2025. And guess what? They’ve teamed up with none other than multi-platinum musician and tech entrepreneur, will.i.am, to create the “xboom by will.i.am” line. This collaboration has been making waves since it was announced back in December, and now we finally get to see what they’ve been cooking up.

LG has appointed will.i.am as the “Experiential Architect” of the LG xboom brand. Their goal is to establish xboom as a culture-forward brand that takes the listening experience to new heights with innovative sound and design. All the audio products in the “xboom by will.i.am” line have been professionally tuned by will.i.am himself, delivering that signature xboom sound we all love. It’s all about balance and warm tones, creating a truly immersive experience.

But it’s not just about the sound. The design of these products is something to behold. They’re compact, playful, and embody will.i.am’s creative artistry that comes from his deep roots in pop culture. It’s like having a piece of his creative genius right in your hands.

Now, let’s talk about the star of the show – the xboom Bounce. This portable Bluetooth speaker takes portable sound to a whole new level. It’s equipped with up-bouncing passive radiators, dual dome tweeters, and a track-type woofer. What does all that mean? Well, it delivers high-frequency stereo with precise highs and an expanded soundstage. You’ll feel like you’re surrounded by enhanced clarity and depth. And here’s a fun fact – the name “Bounce” comes from those up-bouncing passive radiators that visibly bounce and light up in beat to the music. How cool is that?

The xboom Grab is another exciting addition to the lineup. It’s a compact speaker that you can take anywhere. Despite its slim size, it packs a punch with dual passive radiators for dynamic bass and lively sound. You can hold it in one hand, place it in different orientations, or secure it to your ARM or hooks. It’s perfect for on-the-go adventures. Plus, it’s water and dust resistant, so you don’t have to worry about a little rain or dust ruining your fun.

If you’re someone who loves turning any space into a lively stage, then the xboom Stage 301 is for you. This powerful speaker fills big spaces with rich, full-bodied audio. It’s perfect for busking, karaoke nights, or any gathering, indoors or outdoors. And the best part? It’s designed with a built-in handle for easy carrying and a clever wedge design for flexible positioning. You can set it up flat, tilted back, or even on a tripod. It’s all about versatility and convenience.

Now, let’s not forget about the xboom Buds. These earbuds are lightweight and deliver pure, well-balanced sound with rich bass. They’re equipped with graphene drivers, which are as thin as paper yet strong as steel. This not only improves durability but also supports LG’s Active Noise Canceling technology for a more immersive listening experience. And here’s a cool feature – the Buds allow multiple device connections, so you and your friends can enjoy the same audio simultaneously. It’s like having a personal concert wherever you go.

But wait, there’s more! All the xboom speakers come with seamless AI capabilities that take your listening experience to the next level. They analyze the content being played and automatically adjust the sound to accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync, adding a touch of ambiance to your space. And for the first time ever, you can instantly connect to will.i.am’s RAiDiO.FYI platform with a dedicated button on the speakers. It’s all about infotainment tailored just for you by an AI Radio Host.

And here’s the Cherry on top – the LE Audio Auracast feature. It allows you to connect multiple xboom units for a seamlessly synchronized audio output. Even if your smartphone doesn’t support Auracast, you can still enjoy synchronized audio across multiple units with one xboom speaker serving as the master unit. It’s all about convenience and creating an immersive audio experience.

So, when can you get your hands on these amazing products? The “xboom by will.i.am” audio products will be rolling out in global markets in 2025. But if you’re lucky enough to be at CES 2025, you can check them out at the LG booth from January 7th to 10th.

In the words of will.i.am himself, “Working with tech and lifestyle innovator, LG, opens the door to and dynamic experiences that speak to a broader community of music

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Background Information


About ARM:

ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

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About Cherry:

Cherry AG is a German manufacturer of input devices, including keyboards, mice, and trackballs. The company was founded by Walter Lorain Cherry in 1953 in the basement of a restaurant in Highland Park, Illinois, USA. In 1979, the company's headquarters were moved to Auerbach in der Oberpfalz, West Germany. Cherry is known for its high-quality mechanical keyboard switches, which are used by many popular keyboard manufacturers, including Corsair, Razer, and Logitech. Cherry switches are known for their durability, consistency, and tactile feedback. In 2019, Cherry acquired Xtrfy, a Swedish manufacturer of gaming mice and keyboards. Xtrfy was founded in 2013 and is known for its lightweight and ergonomic mice. The acquisition of Xtrfy allowed Cherry to expand its product portfolio and enter the growing gaming market.

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About LG:

LG Electronics, headquartered in Seoul, South Korea, is a global technology company for its diverse portfolio of innovative products. With a presence in various industries, including consumer electronics, home appliances, mobile devices, and more, LG is a leader in technological advancements. LG offers a range of laptops and monitors that combine sleek design with advanced features, catering to both personal and professional needs.

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

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