LG introduces futuristic “xboom by will.i.am” audio lineup, blending signature sound and AI versatility.

CES Las Vegas

Hey there, tech enthusiasts! LG Electronics (LG) has just launched its exciting new audio product line at CES 2025, and it’s a collaboration with none other than multi-platinum musician and tech entrepreneur, will.i.am. This partnership has given birth to the incredible “xboom by will.i.am” line, which we’ve all been eagerly waiting for since the announcement in early December.

Now, let’s talk about what makes this collaboration so special. LG has appointed will.i.am as the “Experiential Architect” of the LG xboom brand, with the goal of creating a culture-forward brand that takes the listening experience to new heights. And boy, do they deliver! The “xboom by will.i.am” audio products are professionally tuned by will.i.am himself, resulting in the signature xboom sound that we all love. This sound is characterized by a balanced audio profile with warmer tones, giving you a truly immersive experience.

But it’s not just about the sound. The design of these products is something to behold. They’re compact, playful, and embody will.i.am’s creative artistry that stems from his lifelong experience in pop culture. It’s like having a piece of his genius in your hands.

Now, let’s dive into the specifics of the “xboom by will.i.am” line. First up, we have the xboom Bounce, a smart Bluetooth speaker that takes portable sound to a whole new level. It’s equipped with seamless AI capabilities that analyze the content being played and automatically adjust the AI Sound to accentuate the melody, rhythm, or voice. And let’s not forget about the AI Lighting feature that keeps the bar lights pulsing in multicolored sync for added ambiance. Plus, with AI Calibration, these speakers instantly recognize their surroundings and fill any indoor or outdoor space with amazing sound. And here’s the Cherry on top: there’s a dedicated button that allows you to instantly connect to will.i.am’s RAiDiO.FYI platform for some personalized infotainment content. How cool is that?

But wait, there’s more! The xboom speakers also support LE Audio Auracast, which means you can connect multiple units for a perfectly synchronized audio output. You can even use the xboom speaker as the master unit to enjoy synchronized audio across multiple units, even if your smartphone doesn’t support Auracast. And to take the sound quality up a notch, LG has partnered with Peerless, a Danish premium transducer manufacturer with almost 100 years of experience, to create built-in tweeters and full-range units. The result? The xboom signature sound that will blow you away.

Now, let’s move on to the other members of the “xboom by will.i.am” family. The xboom Grab is a compact, travel-friendly speaker that doesn’t compromise on sound. It’s perfect for those on-the-go moments when you need a powerful audio experience. And despite its slim size, it packs dual passive radiators for dynamic bass and lively sound. You can place it in various orientations, hang it, or even secure it to your ARM with the versatile straps. And with an IP67 rating for water and dust resistance, as well as Military Standard 810G durability, this speaker is built to last.

Last but not least, we have the xboom Stage 301, designed for those who love turning any space into a lively stage. This speaker is a powerhouse, filling big spaces with its powerful sound. With a 6.5-inch woofer and dual 2.5-inch midrange drivers, you’ll experience rich, full-bodied audio that will make you feel like you’re at a concert. And the clever wedge design allows for flexible positioning, whether you want it flat, tilted back, or seated atop a tripod. Plus, it’s highly durable with an IPX4 water resistance rating and a replaceable battery that lasts up to 11 hours.

But let’s not forget about the xboom Buds, the true wireless earbuds that complete this incredible lineup. These buds feature lightweight graphene drivers that deliver pure, well-balanced sound with rich bass. And with LG’s Active Noise Canceling technology, you’ll be fully immersed in your music. The LE Audio Auracast feature allows you to listen to open audio streams in public, and you can even connect multiple devices so that everyone can enjoy the same audio simultaneously. And with their comfortable and stable fit, you can wear them all day long. Plus, they’re water-resistant, so you don’t have to worry about splashes ruining your listening experience.

Now, let’s hear from will.i.am himself. He said, “Working with tech and lifestyle innovator, LG, opens the door to and dynamic experiences that speak to a broader community of music enthusiasts. By bringing our technology and separateive creative visions together with LG xboom, we want to foster an iconic culture

Background Information

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About ARM:

ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

  

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About Cherry:

Cherry AG is a German manufacturer of input devices, including keyboards, mice, and trackballs. The company was founded by Walter Lorain Cherry in 1953 in the basement of a restaurant in Highland Park, Illinois, USA. In 1979, the company's headquarters were moved to Auerbach in der Oberpfalz, West Germany. Cherry is known for its high-quality mechanical keyboard switches, which are used by many popular keyboard manufacturers, including Corsair, Razer, and Logitech. Cherry switches are known for their durability, consistency, and tactile feedback. In 2019, Cherry acquired Xtrfy, a Swedish manufacturer of gaming mice and keyboards. Xtrfy was founded in 2013 and is known for its lightweight and ergonomic mice. The acquisition of Xtrfy allowed Cherry to expand its product portfolio and enter the growing gaming market.

  

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About LG:

LG Electronics, headquartered in Seoul, South Korea, is a global technology company for its diverse portfolio of innovative products. With a presence in various industries, including consumer electronics, home appliances, mobile devices, and more, LG is a leader in technological advancements. LG offers a range of laptops and monitors that combine sleek design with advanced features, catering to both personal and professional needs.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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