LG introduces CES 2025 Lineup: Tech Fueled by “Affectionate Intelligence”

CES Las Vegas

LG Electronics (LG) is unveiling its latest AI-powered innovations at CES 2025. The theme of the booth, “Life’s Good 24/7 with Affectionate Intelligence,” showcases how LG seamlessly integrates AI into everyday life to provide incredible convenience and new customer experiences.

As soon as you enter the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade. This massive semi-circular display features LG Kinetic LED Media Art, which delivers exceptional multisensory experiences with stunning picture quality and elegant kinetic movements that sync with video and audio content. It’s like stepping into a whole new world of visual and audio entertainment.

LG’s booth at CES 2025 is divided into separate zones that represent different times of the day, from morning to night. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines and create around-the-clock comfort, convenience, and connection.

Let’s start with the morning zone, called “The Rise & Shine (LG AI Home).” Here, LG showcases its vision for a seamless start to the day. The Intelligent Home understands and adapts to your needs, offering proactive solutions to make each day smoother. For example, in the bedroom, face and voice recognition provide personalized content and wellness insights based on your sleep patterns. And thanks to automatic situational recognition, the technology even adapts to your routines. It’s like having a personal assistant that knows you inside and out.

In the “Connect & Cruise (Car-Commercial)” zone, LG focuses on AI-driven mobility and commercial innovations for life on the move. Here, you can experience LG’s Vision AI mobility concept, an AI-based in-cabin sensing solution that brings greater safety, convenience, and hyper-personalization to the future of mobility. Imagine a car that understands your preferences and adjusts everything from temperature to music just the way you like it.

Noon is the perfect time for work and play, and LG’s “Work & Create (Intelligent Office)” zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. You can get hands-on experience with the LG gram Pro 2-in-1 and see how experts maximize AI capabilities using the LG CreateBoard. It’s all about simplifying tasks and leveraging AI-driven system controls to make your work life more efficient.

For gamers, the “Gear up & Game (Gaming Playground)” zone is an AI-optimized environment that offers an unparalleled gaming experience. With LG’s ThinQ ON, you can create a personalized gaming station and control mood settings with just the push of a button. And don’t miss out on trying the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor. It’s gaming like you’ve never experienced before.

In the afternoon, head over to the “Inspire & Innovate (LG Labs Studio)” zone, where creativity and personal well-being take center stage. Here, you can explore personalized “ambient solutions” that align with your unique lifestyle and tastes. LG’s products can transform your living space into a chic café, a relaxing retreat, or a premium personal cinema. And with the MX platform, you can even create a new type of multipurpose space by integrating LG’s innovative appliance hardware and AI technologies. It’s all about finding inspiration and promoting your well-being.

Now, let’s curate your evening and elevate your experience in the “Curate & Elevate (Upscale Home Living)” zone. This exclusive space combines AI tech with enduring design and customized luxury. You can see innovative display products like the LG Signature OLED T, showcased alongside iconic clear acrylic pieces from Kartell, a premium furniture brand. It’s all about creating a space that elevates every moment at home.

As you enter the night area of the zone, prepare to be amazed by the breathtaking kinetic media chandelier. This installation features 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting. When open, it emphasizes the sleek, thin design of transparent OLED technology. It’s a visual spectacle that will leave you in awe.

In the “Dive & Vibe” zone, you can explore AI-powered sound and music in an entertaining, multisensory way. The new 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music. It’s all about creating the perfect ambiance for your listening pleasure.

Last but not least, the “Escape & Immerse” zone takes you on a journey of personalized content curation and optimal viewing experiences. LG’s α11 AI processor and webOS platform deliver cinematic picture and sound quality. You can experience the AI-powered Magic Remote, Voice ID, and other exciting features that make watching TV a truly immersive experience.

Along with showcasing the latest smart life solutions, LG’s exhibition booth at

Background Information

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About LG:

LG Electronics, headquartered in Seoul, South Korea, is a global technology company for its diverse portfolio of innovative products. With a presence in various industries, including consumer electronics, home appliances, mobile devices, and more, LG is a leader in technological advancements. LG offers a range of laptops and monitors that combine sleek design with advanced features, catering to both personal and professional needs.

  

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Event Info

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About CES:

CES, the Consumer Electronics Show, is an annual event held in Las Vegas, Nevada, organized by the Consumer Technology Association (CTA). With a history dating back to 1967, it has become the world's premier platform for unveiling and exploring the latest innovations in consumer electronics and technology. Drawing exhibitors ranging from industry titans to startups across diverse sectors, including automotive, health and wellness, robotics, gaming, and artificial intelligence, CES transforms Las Vegas into a global tech hub, offering a glimpse into the future of technology through a wide array of showcases, from startup-focused Eureka Park to cutting-edge automotive and health tech exhibitions.

  

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Technology Explained

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OLED: Organic light-emitting diode (OLED) technology is a cutting-edge display technology that has revolutionized the computer industry by producing superior image quality and superior energy efficiency. OLED technology works by using organic compounds to create an efficient and flexible light source. This type of technology has enabled thinner and lighter designs as well as improved color range and resolution. OLED technology is currently used in laptop displays and is increasingly used in televisions and mobile devices. Its benefits, such as relatively low power consumption and extraordinary brightness, give a more vivid and more powerful image even in dim areas. OLED technology has also improved computer performance, as its power efficiency passes on to other computer components and leads to extended battery life. OLED technology also features shorter response time and full color reproducibility, making it ideal for fast-paced action games.

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