Lexar introduces Innovative Storage Solutions at DJI-RETAIL’s London Flagship Store on Regent Street


December 2, 2024 by our News Team


Lexar, a global leader in storage solutions, recently launched a range of exciting products at DJI-RETAIL’s flagship store on London’s famous Regent Street. This bustling shopping street in the heart of the city is the perfect location to showcase Lexar’s commitment to innovation and their industry-leading storage solutions.

With a presence in over 60 countries worldwide, Lexar has experienced impressive growth in recent years. In fact, in 2023, they saw a remarkable 60% increase in global business. Europe, in particular, has been a strategic region for Lexar, with a staggering 159% year-over-year growth. And they’re not slowing down – they’re on track to maintain this momentum with a projected 100% year-over-year growth in the first half of 2024.

What sets Lexar apart is their dedication to delivering top-notch products that offer unbeatable reliability and superior customer service. This commitment has earned them recognition from both users and partners alike. In fact, DJI officially recommends the Lexar Professional 1066x microSD Card as a storage solution on their website. That’s quite the endorsement!

One of the standout products from Lexar is their ARMOR Series. At the flagship store, a captivating ice sculpture showcased the ARMOR 700 Portable SSD, along with the ARMOR GOLD and SILVER PRO SD memory cards. These products are engineered to withstand extreme outdoor conditions, setting new standards for durability and performance.

What makes the ARMOR SD cards truly unique is that they are the world’s first made from stainless steel. This gives them unparalleled resilience, ensuring your precious data is safe and secure. And if you’re constantly on the move, the ARMOR 700 Portable SSD is rated IP66, providing robust protection against water and dust. It’s the perfect companion for creators who are always on the go. You can now find these premium products at DJI-RETAIL’s flagship store.

Lexar also offers an impressive range of memory cards and readers. The SILVER PLUS microSD UHS-I Card, available in-store, boasts exceptional performance with maximum read speeds of 205MB/s. This means faster transfers and reduced wait times. Plus, it has write speeds of 150MB/s, perfect for capturing fast-action moments. And when paired with the Lexar Professional USB-A/C Dual-Slot Reader, which supports simultaneous reading of SD and microSD cards, you can achieve optimal speeds and multitask with ease.

For those who need a highly portable storage solution, Lexar has you covered with their Professional Go Portable SSD with Hub and the SL500 Portable SSD with Magnetic Set. These devices are designed with mobile creators in mind, especially iPhone users. They allow you to effortlessly capture and store 4K ProRes videos on the go. The Professional Go Portable SSD with Hub, which raised over $1 million on Kickstarter, is a versatile solution that seamlessly integrates with handheld devices like DJI Ronin stabilizers. It offers unmatched convenience for creators who are always on the move.

But what makes this partnership between Lexar and DJI-RETAIL truly exciting is the opportunity to introduce a whole new audience to Lexar’s innovative storage solutions. Content creators and professionals can now push the boundaries of their craft with confidence, knowing that Lexar has their back when it comes to capturing, storing, and sharing their creative works. This collaboration reaffirms Lexar’s commitment to excellence and innovation in the storage industry.

So, whether you’re a professional photographer, a videographer, or simply someone who wants reliable and high-performance storage solutions, Lexar has you covered. With their innovative products and unwavering commitment to customer satisfaction, Lexar is changing the game in the storage industry. Check out their products at DJI-RETAIL’s flagship store and see for yourself why they’re the go-to brand for storage solutions.

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Background Information


About Lexar:

Lexar is an American brand of flash memory products, including memory cards, USB flash drives, CompactFlash cards, card readers, and Solid-State drives. Founded in 1996, Lexar has been a pioneer in creating innovative storage solutions. The brand was acquired by Micron Technology in 2006 and later merged with Crucial Technology. Lexar products are designed to enhance performance, quality, compatibility, and reliability for digital devices.

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Technology Explained


SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation

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