Exploring XR’s New Horizons Through Samsung Galaxy AI Innovations

Step Into a New Reality

Imagine being able to step into any world in an instant—from the bustling streets of New York City to the serene snowy peaks of the Alps. These aren’t just places to dream about anymore; they’re realms you can explore and interact with, all through a simple gaze, gesture, or even your voice. What once felt like something out of a sci-fi movie is now a reality, thanks to the rise of eXtended Reality (XR).

What is XR?

So, what exactly is XR? Think of it as an umbrella term that encompasses a variety of technologies designed to blend our physical world with digital enhancements. This includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), along with other innovative technologies that are still on the horizon. XR opens up a universe of possibilities, creating a lively spatial canvas where your sight, sound, and motion come together to interact with the world around you. Imagine how this could revolutionize everything from how we work and learn to how we play and prioritize our health.

User Experience at the Core

At the heart of all this innovation is a commitment to user experience. We believe it’s our responsibility to deliver the best possible technology and experiences to our users. That’s why we’ve made strides in democratizing Galaxy AI, which is grounded in our leadership in mobile AI. Now feels like the perfect moment to unlock the full potential of XR. With the power of multimodal technology, our XR solutions promise the most natural and intuitive interactions with your environment. Supported by the Galaxy ecosystem, this technology is set to transform your everyday life in ways only we can offer.

Collaborating for a New XR Platform

We’re not doing this alone. We’re teaming up with industry powerhouses like Google and Qualcomm to create a brand-new Android XR platform. This collaboration has been years in the making, and it’s one of our most ambitious projects yet. By merging innovative ideas with top-notch expertise, we’re crafting a robust and scalable platform that will host a diverse range of content. Whether it’s from the Galaxy ecosystem, Google’s suite of apps, or collaborations with third-party developers, every XR interaction will be richer than ever.

The Future is Here: Project Moohan

Available for both headsets and glasses, this new platform will harness the power of Gemini, offering a conversational user interface and a keen understanding of your surroundings. Gone are the days of relying solely on gestures or controllers; now, you can elevate your experience through voice and natural conversation. Imagine having a helpful AI assistant at your fingertips, ready to assist you with personalized interactions.

Enter “Project Moohan,” the first headset designed specifically for Android XR. The name “Moohan,” which means ‘infinity’ in Korean, perfectly captures our vision of delivering unmatched, immersive experiences in an endless space. With displays, passthrough capabilities, and natural multi-modal input, this headset will serve as your canvas to explore everything from Google Maps to live sports on YouTube, all while planning your next adventure with the help of Gemini. And don’t worry about comfort—this device features lightweight, ergonomically optimized hardware for extended use.

A New Era for XR

“XR has quickly shifted from a distant promise to a tangible reality,” says Won-Joon Choi, EVP and Head of R&D, Mobile eXperience Business. “We believe it has the potential to unlock new and meaningful ways to interact with the world, resonating deeply with your everyday lives and breaking through physical boundaries.”

Echoing this sentiment, Sameer Samat, President of Android Ecosystem at Google, adds, “We’re at an inflection point for XR, where breakthroughs in multimodal AI enable natural and intuitive ways to use technology in your daily life. We’re excited to partner with Samsung to build a new ecosystem with Android XR, transforming computing for everyone on next-generation devices like headsets, glasses, and beyond.”

The Infinite Possibilities Ahead

The possibilities of XR are truly infinite—and we’re just scratching the surface. Are you ready to step into this new world? The future is bright, and it’s just around the corner.

Background Information

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About Google:

Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

  

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About Qualcomm:

Qualcomm, a leading American global semiconductor and telecommunications equipment company, has played a pivotal role in shaping the modern technology landscape. Founded in 1985, Qualcomm has been at the forefront of innovation, particularly in the realm of mobile communications and wireless technology. The company's advancements have been instrumental in the evolution of smartphones, powering devices with their Snapdragon processors that deliver exceptional performance and efficiency. With a strong commitment to research and development, Qualcomm has enabled the growth of 5G technology, paving the way for faster and more connected experiences.

  

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About Samsung:

Samsung, a South Korean multinational conglomerate, has established itself as a global leader in various industries, including electronics, technology, and more. Founded in 1938, Samsung's influence spans from smartphones and consumer electronics to semiconductors and home appliances. With a commitment to innovation, Samsung has contributed products like the Galaxy series of smartphones, QLED TVs, and SSDs that have revolutionized the way we live and work.

  

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Technology Explained

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Augmented Reality: Augmented Reality (AR) is a technology that combines the real world with virtual elements, creating an enhanced and interactive experience. In simpler terms, it is like adding a layer of digital information on top of what we see in the real world. This technology has various applications in the computer industry, making it an exciting and rapidly growing field. One of the most common uses of AR in the computer industry is in gaming. With AR, gamers can immerse themselves in a virtual world and interact with digital objects as if they were real. AR is also being used in education, where students can visualize complex concepts and interact with them in a more engaging way. In the business world, AR is being used for training and simulations, allowing employees to practice real-life scenarios in a safe and controlled environment. Additionally, AR is being integrated into e-commerce, allowing customers to try on products virtually before making a purchase. With its endless possibilities, AR is revolutionizing the computer industry and enhancing our daily lives in

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