YouTube Premium gears up for price increase


November 10, 2024 by our News Team

YouTube Premium users may face a significant price hike and potential loss of promised benefits, sparking criticism and frustration among subscribers.

  • Possible new features and improvements to the platform
  • Increased revenue for Google to support the platform and its creators
  • Potential for a better overall user experience


YouTube Premium users may soon have to brace themselves for a new price hike. It seems that Google is gearing up for another increase on the platform, which could significantly raise the monthly fee. Several users have been receiving notifications about the impending price hikes, set to take effect from December 7th in various regions.

In several European countries, the monthly price for YouTube Premium could jump from 22.99 euros to 36.99 euros, a rather substantial increase. Some users speculate that this hike might be related to Apple’s App Store fee, as the notifications seem to be targeting those who subscribed directly through this channel.

However, these price increases are once again facing criticism from the community, with many users voicing their discontent. Adding fuel to the fire, some YouTube Premium subscribers have reported seeing ads on the platform, despite the promise of an ad-free experience being one of the perks.

To make matters worse, Google has been implementing changes to make it harder for users to use ad blockers, aiming to prevent what the company sees as a loss of revenue overall.

It’s understandable why users are frustrated. When you subscribe to a premium service, you expect to get the full benefits without any compromises. And let’s face it, no one likes paying more for something they’re already paying a premium price for.

As a YouTube Premium subscriber myself, I can’t help but feel a bit let down by these developments. I initially signed up for the ad-free experience and exclusive content, but lately, it seems like those perks are slowly slipping away. It’s disheartening to see the platform prioritize revenue over user satisfaction.

But let’s take a step back and consider the bigger picture. YouTube is a massive platform with billions of users worldwide. It requires a significant amount of resources to keep it running smoothly and to support the creators who rely on it for their livelihoods. So, it’s not entirely surprising that Google is exploring different avenues to generate more revenue.

That being said, there has to be a balance. If YouTube Premium prices continue to rise while the promised benefits diminish, it’s only natural for users to question the value they’re getting for their money. And with alternatives like ad-supported free versions of YouTube and other streaming services available, Google should be careful not to push its loyal subscribers away.

In conclusion, the reported price increases for YouTube Premium have sparked a wave of criticism from users. With ads creeping back into the platform and the company’s efforts to thwart ad blockers, it’s understandable why subscribers are feeling frustrated. While it’s important for Google to find ways to sustain its platform, it should also prioritize delivering on the promises made to its paying customers. After all, a happy and satisfied user base is the foundation of any successful service.

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Background Information


About Apple:

Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

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About Google:

Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

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