Chrome to utilize AI for feedback from unfamiliar stores


November 30, 2024 by our News Team

Google is developing a new feature for Chrome called "Store reviews" that uses AI to gather and summarize feedback from various platforms, helping users assess the trustworthiness of unfamiliar online stores.

  • Uses AI to gather reviews from various platforms
  • Provides a summary of other users' experiences
  • Helps prevent falling victim to fake stores or scams


If you’re an avid online shopper, chances are you’ve stumbled upon an unfamiliar online store that just happens to have that perfect gift you’ve been searching for. But how can you be sure if the store is trustworthy? Well, Google is working on a new feature for Chrome that aims to help users answer that very question.

According to a recent discovery by Leopeva64, Google is developing a feature called “Store reviews” that uses artificial intelligence (AI) to help users find reviews about a particular store. This system would kick in whenever users find themselves on a new or unfamiliar store’s website.

So how does it work? The system leverages AI to gather reviews of the store from various online platforms, creating a summary of other users’ experiences. It scours platforms like Trustpilot and ScamAdvisor to collect feedback specifically tailored to the store in question.

Once the reviews are collected, users can access a summary of the feedback left by other shoppers, giving them a valuable tool to choose the right store for their purchases. This feature could be particularly useful for those who frequent lesser-known or new stores, as it can also help prevent falling victim to fake stores or scams.

Now, it’s important to note that this system is still in the early stages of development and is not directly available on Chrome just yet. However, it’s highly likely that Google will integrate it into future updates of the browser.

This move by Google not only demonstrates their commitment to enhancing the Chrome experience but also highlights their ongoing efforts to integrate new AI features into the browser. By providing users with a reliable way to assess the trustworthiness of online stores, Google is empowering shoppers to make informed decisions and navigate the vast world of e-commerce with greater confidence.

So, the next time you come across an unfamiliar online store, you might just have AI-powered store reviews to thank for helping you make a smart and secure purchase.

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Google, founded by Larry Page and Sergey Brin in 1998, is a multinational technology company known for its internet-related services and products. Initially for its search engine, Google has since expanded into various domains including online advertising, cloud computing, software development, and hardware devices. With its innovative approach, Google has introduced influential products such as Google Search, Android OS, Google Maps, and Google Drive. The company's commitment to research and development has led to advancements in artificial intelligence and machine learning.

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