Q4 Memory Prices Face Pressure Amid Slowing Demand Growth

### Memory Market Shifts: What’s Driving Prices in Q4 2024?

As we step into the final quarter of 2024, the memory market is showing signs of a complex landscape, driven largely by the ongoing demand for AI servers and the shifting dynamics of consumer electronics. TrendForce, a research firm that keeps a keen eye on tech markets, has recently shared insights that paint a picture of cautious optimism mixed with some notable challenges.

Let’s break it down.

#### AI Servers: The New King of Demand

It’s no secret that AI is reshaping numerous industries, and the memory market is no exception. With consumer demand for traditional devices like smartphones and PCs waning, AI servers have emerged as the unexpected champion driving memory demand. Think of it like this: while many of us are still deciding whether to upgrade our phones or Laptops, data centers are racing ahead, gobbling up high-bandwidth memory (HBM) to power their AI-driven applications.

This shift has led to suppliers adopting a firm stance on contract price hikes. If you’ve been following the tech scene, you might have noticed that smartphone brands are treading carefully, even as some server original equipment manufacturers (OEMs) continue to show a pulse of purchasing activity. So, what does this mean for memory prices in Q4? TrendForce predicts a slowdown in growth for conventional DRAM, which is expected to rise by just 0-5%. But don’t be fooled—thanks to the rising prominence of HBM, the overall average price for DRAM could see an increase of 8-13%. It’s a mixed bag, but the trend is certainly worth watching.

#### The PC Market: A Cautious Standoff

Now, let’s talk about PCs. As someone who’s been eagerly waiting for Intel’s Lunar Lake series, I can relate to the frustration of a lackluster Q3. Despite it being the traditional peak sales season, many PC OEMs are grappling with high inventory levels and rising procurement costs. The result? A scramble to clear out stock that’s likely to continue into Q4.

Interestingly, during the latter half of Q3, there was a surge of low-priced DDR4 and DDR5 components flooding the spot market. Module makers jumped at the chance to scoop up these cheaper options, which could help ease some of the cost pressures. However, as we look ahead, suppliers are still pushing for price hikes in PC DRAM. The catch? PC OEMs are playing it safe, which could keep prices relatively flat compared to previous quarters.

#### Mobile DRAM: A Game of Patience

Switching gears to mobile devices, it seems that smartphone brands are adopting a wait-and-see approach. With demand for mobile DRAM plummeting by over 30% sequentially, companies are holding back on purchases, hoping for better contract prices. This cautious strategy is likely to linger into Q4, especially with the oversupply of LPDDR4X memory from Chinese supplier CXMT. TrendForce anticipates a price decline of 5-10% for LPDDR4X, while LPDDR5X prices are expected to stay stable.

Have you ever tried to time a purchase, hoping for a sale? That’s essentially what these brands are doing—waiting for the right moment to strike.

#### Graphics and Consumer DRAM: A Flat Outlook

When it comes to graphics DRAM, the demand remains fairly tepid, with only a slight uptick in orders from VGA card manufacturers. Suppliers are easing off on price hikes as buyers continue to stockpile inventory, leading to stable prices through Q4. It’s a cautious dance, with suppliers keeping a close eye on buyer inventory levels.

As we look at the broader consumer DRAM market, it’s clear that demand is still weak. With year-end approaching, buyers are increasingly hesitant to restock. While there’s been a minor increase in orders for Wi-Fi 7 networking equipment, it’s not enough to spark significant growth. For DDR3, we might see a price drop of 0-5%, while DDR4 prices are likely to remain stable, albeit with the ever-present threat of a price cut from suppliers looking to meet shipment targets.

#### In Conclusion

So, what does all this mean for us, the consumers and tech enthusiasts? As the memory market navigates these choppy waters, it’s clear that AI is reshaping demand in unexpected ways. While some segments may see price increases, others are caught in a holding pattern, waiting for signs of recovery. As we gear up for the holiday season, it’s a reminder that the tech landscape is always in flux, driven by a mix of innovation, consumer behavior, and the ever-watchful eye of market dynamics.

In a world where technology evolves at lightning speed, staying informed is key. What strategies are you employing as you consider your next tech purchase?

Background Information

---

About Intel: Intel Corporation, a global technology leader, is renowned for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of groundbreaking advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

Technology Explained

---

DDR3: DDR3 (double data rate 3) is a type of computer transfer technology that is commonly used in modern computers. It is the successor to the original DDR and DDR2 technologies used to communicate data between the main memory and the CPU (central processing unit). It works by allowing two sets of information to be sent per clock 'tick', which helps to boost overall speed and efficiency. With DDR3, the computer industry has seen a significant increase in speed and performance. DDR3 is used in a variety of computer applications, from gaming to intense data processing and artificial intelligence tasks. It is used in PCs, laptops, and Macs, as well as in tablet technologies like the iPad. It also helps to provide better video streaming and signal data processing in networking. DDR3 is an essential and versatile technology in the modern computer industry.

---

DDR4: DDR4 is a generation of Double Data Rate (DDR) dynamic random access memory (RAM) technology. It is a type of RAM that utilizes a higher clock frequency and is more power-efficient than its predecessors. As a result, it is capable of processing data more quickly than other RAM in the computer industry. Its increased speed and power efficiency are beneficial for applications such as gaming, rendering, and machine learning. It is designed for high-performance computing and enables faster access to stored information, resulting in better overall performance for the user. Furthermore, because of its low voltage requirements it requires less power consumption, making it an attractive option for many computer systems. DDR4 is set to become the primary RAM in most computer systems as the industry transitions away from its predecessors.

---

DDR5: DDR5 (Double Data Rate 5) is the next generation of memory technology for the computer industry. It is a modern day improvement on earlier DDR technologies, with faster speeds, greater bandwidth and higher capacities. DDR5 enables higher resolution, seamless gaming experiences and faster data transfer rates, making it an ideal choice for high-performance computing and 4K gaming. With its greater RAM compatibility, DDR5 provides faster buffering times and raised clock speeds, giving users an improved overall work system. DDR5 is also optimized for multi-tasking, allowing users to multitask without experiencing a significant drop in performance, increasing the productivity of digital tasks. As an ever-evolving technology, DDR5 is paving the way for the computer industry into a new and powerful era.

---

LPDDR5X: LPDDR5X is a type of computer memory technology that is used in many modern computers. It stands for Low Power Double Data Rate 5X and is a type of Random Access Memory (RAM). It is designed to be more efficient than its predecessors, allowing for faster data transfer speeds and lower power consumption. This makes it ideal for use in laptops, tablets, and other mobile devices. It is also used in gaming consoles and other high-end computers. LPDDR5X is capable of transferring data at up to 8400 megabits per second, making it one of the fastest types of RAM available. This makes it ideal for applications that require high performance, such as gaming, video editing, and 3D rendering.