ASUS Marks One Year Since NUC Portfolio Acquisition with Key Achievements

IFA Berlin

**ASUS Takes the Helm: Reimagining the NUC Experience with AI Innovations**

In the ever-evolving landscape of tech, change is the only constant. Just take a look at ASUS, which recently made waves by officially acquiring Intel’s NUC portfolio. If you’re not familiar with NUCs (that’s short for Next Unit of Computing), they’re essentially tiny PCs that pack a punch—think of them as the Swiss Army knives of computing. This transition, which began back in October 2023, is more than just a business deal; it’s a significant moment for ASUS as it steps into the spotlight of compact computing.

I remember my first encounter with a NUC. It was a couple of years ago, and I was blown away by how such a small device could handle everything from video editing to gaming. I could hardly believe that something so compact could replace a full-sized desktop. Fast forward to today, and ASUS has taken the baton from Intel, promising to continue the legacy of these mini marvels.

Jackie Hsu, Senior Vice President and Co-Head of ASUS’s Open Platform Business Group and AIoT Business Group, recently shared, “As we celebrate our one-year anniversary of the successful takeover of the NUC portfolio from Intel, we remain committed to pushing the boundaries of innovation.” It’s a bold statement, but it reflects a genuine ambition to redefine what these mini PCs can do.

So, what’s new in the ASUS NUC lineup? Enter the world’s first AI Mini PC, featuring an Intel Core Ultra processor (Series 2) and Microsoft Copilot. If you’re scratching your head at the mention of “AI mini PC,” let’s break it down. This device isn’t just your run-of-the-mill computer; it’s designed to harness the power of artificial intelligence, making it an ideal choice for everything from professional workloads to gaming and even advanced AI applications.

The ASUS NUC 14 Pro AI, which made its debut at IFA 2024, is a testament to this vision. Imagine having the power to execute complex AI tasks in a form factor that could easily fit in your backpack. This isn’t just about convenience; it’s about unlocking new possibilities in how we interact with technology. I can’t help but wonder—how will this shift our expectations of what a computer can do?

Also on the horizon is the ROG NUC/NUC 14 Performance, aimed squarely at gamers and commercial users alike. These devices promise to deliver high-performance components without the bulk, merging power with portability. It’s a clever move, considering the increasing demand for devices that can handle intense gaming sessions or heavy multitasking without taking up half your desk.

ASUS’s foray into AI isn’t just a trend; it’s a response to a growing need for smarter, more efficient computing solutions. As we navigate this new era of technology, it’s fascinating to see how companies like ASUS are not just keeping pace but actively shaping the future.

For those interested in exploring these innovations further, ASUS has a dedicated page for its AI NUC products. As we continue to embrace the possibilities of AI, it’s clear that the future of computing is not just about size or speed, but about the intelligence we can integrate into our devices. So, whether you’re a gamer, a professional, or just someone who loves tech, the ASUS NUCs might just be the perfect fit for your needs.

Background Information

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About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

  

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About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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About Microsoft: Microsoft, founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington, USA, is a technology giant known for its wide range of software products, including the Windows operating system, Office productivity suite, and cloud services like Azure. Microsoft also manufactures hardware, such as the Surface line of laptops and tablets, Xbox gaming consoles, and accessories.

  

Event Info

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About IFA: The IFA or Internationale Funkausstellung Berlin (International radio exhibition Berlin, a.k.a. 'Berlin Radio Show') is one of the oldest industrial exhibitions in Germany. Between 1924 and 1939 it was an annual event, but from 1950 it was held every other year until 2005. Since then it has become an annual event again, held in September. Today it is one of world's leading trade shows for consumer electronics and home appliances.