Sony introduces 65-inch BRAVIA 9, captivating Europe with its display technology.


September 12, 2024 by our News Team

Sony Europe B.V. has announced the release of the highly anticipated 65-inch BRAVIA 9 television in Europe, offering exceptional picture quality and features for an immersive cinematic experience, and embodying Sony's commitment to innovation and delivering the best viewing experience.

  • Compact screen size offers a space-saving option for smaller living spaces
  • Exceptional picture quality with high peak brightness and precise backlight control
  • Immersive sound with Acoustic Multi-Audio+ technology


Sony Europe B.V. has announced the highly anticipated release of the 65-inch BRAVIA 9 television in Europe. This new addition offers a compact screen size while still delivering an immersive cinematic experience for movie and entertainment enthusiasts. With exceptional picture quality and features, the BRAVIA 9 aims to elevate home entertainment to new heights.

Shoji Ohama, Head of Home Entertainment Product Planning and Marketing at Sony Europe, expressed excitement about expanding the BRAVIA 9 range in Europe. He stated that this TV embodies Sony’s commitment to innovation and delivering the best viewing experience. Ohama believes that the BRAVIA 9, with its exceptional picture quality, immersive sound, and user-friendly features, has the potential to become the centerpiece of any home entertainment system.

The BRAVIA 9 pushes the boundaries of picture quality with its combination of high Peak Brightness and precise backlight control. This results in stunning visuals with incredible detail, vibrant colors, and deep blacks. The XR Backlight Master Drive, featuring thousands of Mini-LED zones, ensures exceptional contrast by precisely controlling the lighting in each zone. This guarantees that even the most challenging scenes, with both bright and dark elements, are displayed with remarkable clarity and realism.

To deliver an experience that faithfully reproduces the creator’s vision, the BRAVIA 9 is meticulously calibrated. Pre-installed Netflix Calibrated Mode, Prime Video Calibrated Mode, and SONY PICTURES CORE Calibrated Mode ensure that your favorite movies and shows look exactly as intended. Whether you’re streaming the latest blockbuster or revisiting a classic film, the BRAVIA 9 promises an authentic cinematic experience in the comfort of your own home.

In addition to its exceptional picture quality, the BRAVIA 9 offers a range of key features. Sony’s powerful XR Processor intelligently adjusts picture and sound scene by scene for an unparalleled viewing experience. The innovative X-Anti Reflection filter allows for a clear, immersive picture even in bright rooms. X Wide Angle technology ensures stunning picture quality from virtually any viewing angle. The BRAVIA 9 also features Acoustic Multi-Audio+ for immersive sound, making it the world’s first TV with Beam Tweeter at the top and Frame Tweeter at the sides. This delivers cinematic surround sound, with every sound coming from exactly the right place.

The BRAVIA 9 in a 65-inch screen size will be available in Europe starting in November 2024. For pricing and exact availability details in your country, visit Sony’s official website.

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Background Information


About Sony:

Sony Corporation, a global conglomerate for its diverse range of innovative consumer electronics and entertainment products, has also made significant strides in the realm of computer products. Leveraging its expertise in engineering and technology, Sony has introduced laptops, tablets, and accessories that blend sleek design with robust performance. These computer products bear the hallmark of Sony's commitment to quality and innovation, catering to both casual users and professionals seeking powerful computing solutions. With a history of pushing technological boundaries, Sony's computer products showcase its dedication to creating devices that seamlessly integrate into modern lifestyle

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Technology Explained


Mini-LED: Mini-LED is a type of technology that utilizes much smaller LEDs than traditional LED technology. Each LED measures just a few thousandths of an inch in size. This technology is becoming increasingly popular in the computer industry, as it provides better picture quality and reduces power consumption when compared to traditional LED technology. It is more energy-efficient and produces better and more vivid colors, making it ideal for laptop, tablets, and gaming monitors. Additionally, this technology can be used to create higher contrast displays, which is beneficial for viewing environments such as dark rooms where a high-contrast display is required. Mini-LED technology also helps to reduce eyestrain and fatigue during prolonged use in gaming and multimedia applications.

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Peak Brightness: Peak Brightness is a technology that allows monitors to produce very bright images, with more accuracy and contrast than ever before. It is achieved by setting the maximum display level of the monitor to a very high level, creating a more vibrant and realistic picture. In the computer industry, Peak Brightness is mostly used for gaming, professional graphic design, and video production purposes. This is especially helpful when the colors displayed on the monitor need to be exact, such as when creating a logo or fine-tuning artwork for a video game. Peak Brightness also helps in providing a realistic display of the visuals that are being seen on the monitor, making it easier for the user to identify small details. This technology enhances the clarity of the display and brings out the most subtle details in the visuals, allowing the user to experience more immersive visuals than ever before.

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