ADATA Teases Exciting Product Lineup for Computex, Announces Exclusive Giveaway

Computex Taipei

Adata Technology, a brand in memory modules and flash memory, is gearing up for Computex Taipei 2024, which will take place from June 4 to June 7. ADATA will be joined by its gaming brand XPG and industrial-grade embedded storage brand ADATA Industrial. The theme for ADATA’s presence at the event is “Innovate Today, Embrace Tomorrow,” reflecting their commitment to innovation and sustainability.

During the exhibition, ADATA will showcase products in three major categories: “AI Computing,” “Sustainability and Innovation,” and “Immersive Reality.” In the “AI Computing” section, ADATA will unveil the world’s first AI gaming laptop featuring an SSD of up to 24 TB and 96 GB of DRAM. They will also showcase overclocked DDR5 8000 R-DIMM for handling massive computing workloads, as well as a range of Express Card storage solutions for AI mobile devices.

The “Sustainability and Innovation” section will highlight ADATA’s high-performance products that lead sustainability trends. This includes innovative cooling solutions and a range of green storage products made from recycled materials. ADATA will also showcase the award-winning INVADER X family of gaming chassis and gaming components that prioritize heat dissipation, environmental awareness, and future technologies.

In the “Immersive Reality” section, ADATA will introduce the xpg nia, a new gaming handheld PC that combines superior Ergonomics with a circular computing design. They will also present a full range of gaming products and peripherals, as well as powerful external SSD solutions and mobile peripherals.

To make the exhibition accessible to consumers worldwide, ADATA will launch an online COMPUTEX event simultaneously. This will allow consumers to experience ADATA’s industry-leading products from the comfort of their own homes.

In the “AI Computing” section, ADATA will collaborate with XPG brand ambassador Mera, an AI virtual human. This collaboration showcases ADATA’s investment in AI technology, including smart workstations, overclocked memory, memory cards, gaming Laptops, and industrial solutions.

One of the highlights in the “AI Computing” section is the XPG DEFENDER WS L smart AI workstation, known for its superior processing capabilities and revolutionary noise reduction chassis. The XPG XENIA 15G laptop, designed for AI development, features up to 24 TB of SSD storage and 96 GB DRAM for unparalleled data processing speed and capacity. ADATA will also present overclocked DDR5 8000 R-DIMM memory and the latest generation LPCAMM2 memory products, which are ideal for handling AI PCs and complex workloads.

ADATA is also leading the way in Express Card storage solutions, with the mass production of microSD SD7.1 Express memory cards with read/write speeds up to 800/700 MB/s. They have also launched SD8.0 Express memory cards with read/write speeds reaching 1,700/1,200 MB/s, greatly improving the performance of AI mobile devices. ADATA is currently the only brand providing complete Express Card storage solutions.

In terms of sustainability and innovation, ADATA is at the forefront with their cooling solutions. They offer a range of DRAM and SSD cooling solutions to address thermal issues caused by high-speed storage. These solutions include a “heat dissipating coating,” “Liquid Cooling,” “air cooling,” and the use of innovative materials. ADATA’s XPG LANCER NEON RGB DDR5 memory module is the first eco-friendly RGB memory module on the market, featuring recycled materials and an environmentally friendly manufacturing process.

ADATA is also committed to environmental protection and sustainability. They have launched products made from recycled plastic, such as the EC600 2.5-inch HDD/SSD enclosure and the UC320 flash drive. These products reduce carbon emissions and extend the overall product life cycle. The XPG INVADER X mid-tower gaming chassis, which won the 2024 iF Design Award, is another example of ADATA’s environmentally friendly features.

In the “Immersive Reality” section, ADATA’s gaming brand XPG will introduce the XPG NIA, a gaming handheld PC that offers a comfortable gaming experience and incorporates eye-tracking technology for an immersive gaming experience. XPG will also showcase their range of gaming chassis, keyboards, headsets, and other peripherals.

ADATA is also meeting the growing demand for seamless connections between devices with their series of external Type-C SSDs, including the USB4 SE920, SE880, and rugged SD810. These external SSDs revolutionize mobile device charging and the storage of massive files.

For those unable to attend the event in person, ADATA will host an online exhibition starting from June 4. Visitors can explore ADATA’s latest products and participate in the “Sustainable Future” online event to support their favorite products and have a chance to win prizes.

ADATA’s presence at Computex Taipei 2024 showcases their commitment to innovation, sustainability, and delivering products in the fields of AI computing, sustainability and innovation, and immersive reality.

Background Information

---

About Adata: Adata is a well-established Taiwanese brand that specializes in memory and storage solutions, including RAM modules, solid-state drives (SSDs), and USB flash drives. They are recognized for their reliable and high-performance storage products, catering to both consumer and industrial needs.

Event Info

---

About Computex: Computex, held annually in Taipei, Taiwan, stands as one of the world's leading technology trade shows, showcasing cutting-edge innovations in computing hardware, software, and emerging technologies. With a focus on industry trends and product launches, it serves as a pivotal platform for tech giants and startups alike to unveil their latest advancements and forge key partnerships, attracting a global audience of industry professionals, enthusiasts, and media representatives.

Technology Explained

---

DDR5: DDR5 (Double Data Rate 5) is the next generation of memory technology for the computer industry. It is a modern day improvement on earlier DDR technologies, with faster speeds, greater bandwidth and higher capacities. DDR5 enables higher resolution, seamless gaming experiences and faster data transfer rates, making it an ideal choice for high-performance computing and 4K gaming. With its greater RAM compatibility, DDR5 provides faster buffering times and raised clock speeds, giving users an improved overall work system. DDR5 is also optimized for multi-tasking, allowing users to multitask without experiencing a significant drop in performance, increasing the productivity of digital tasks. As an ever-evolving technology, DDR5 is paving the way for the computer industry into a new and powerful era.

---

HDD: A Hard Disk Drive (HDD) is a classic data storage device that utilizes spinning disks, or platters, coated with a magnetic material to store and retrieve data. An actuator arm with read/write heads accesses data by moving over the spinning platters. HDDs offer large storage capacities at a comparatively lower cost per gigabyte, making them suitable for applications where massive data storage is required, such as servers and desktop computers. However, HDDs are slower in terms of read and write speeds compared to SSDs due to the mechanical nature of their operation. They are more susceptible to physical shocks and are less energy-efficient due to the need to constantly spin the platters.

---

Liquid Cooling: Liquid cooling is a technology used to cool down computer components, such as processors, graphics cards, and other components that generate a lot of heat. It works by circulating a liquid coolant, such as water or a special coolant, through a series of pipes and radiators. The liquid absorbs the heat from the components and then dissipates it into the air. This technology is becoming increasingly popular in the computer industry due to its ability to provide more efficient cooling than traditional air cooling methods. Liquid cooling can also be used to overclock components, allowing them to run at higher speeds than their rated speeds. This technology is becoming increasingly popular in the gaming industry, as it allows gamers to get the most out of their hardware.

---

SSD: A Solid State Drive (SSD) is a modern data storage device that employs flash memory technology to store data electronically. Unlike traditional hard disk drives (HDDs), SSDs have no moving parts, resulting in significantly faster read and write speeds. This leads to quicker boot times, faster application loading, and smoother overall system performance. SSDs are known for their durability, shock resistance, and energy efficiency, making them ideal for laptops, ultrabooks, and other portable devices. They come in various form factors, including 2.5-inch, M.2, and PCIe cards, and are favored for their reliability, quiet operation, and reduced heat generation