TRYX Introduces Innovative PANORAMA AIO Cooler, ROTA Fans, and LUCA Chassis

Computex Taipei

TRYX held a tech event in Shanghai, showcasing innovative products like the PANORAMA AIO cooler, ROTA fans, and LUCA chassis, and partnering with Asetek for the world's first liquid cooler with an L-shaped screen.

The PANORAMA liquid cooler features an L-shaped screen, making it the first of its kind in the world.
The collaboration with cooling solution experts at Asetek solidifies TRYX's position as a leader in the tech industry.
The LUCA chassis offers a luxurious and customizable PC building experience for enthusiasts and creators.

On March 28, 2024, Shanghai played host to a tech event by TRYX, a brand known for pushing the boundaries of innovation. The theme of the event, “New Species,” set the stage for an exploration of “Future Archaeology” that left attendees captivated. TRYX launched a range of products, including the PANORAMA AIO cooler, ROTA fans, and LUCA chassis, all of which showcased the brand’s commitment to pioneering technology.

One of the standout releases was the PANORAMA liquid cooler, which made waves as the world’s first to feature an L-shaped screen. Developed in collaboration with cooling solution experts at Asetek, this cooler integrated their exclusive 8th-generation water pump solution, solidifying TRYX’s position at the forefront of the tech industry.

Nelson Chi, Vice President of TRYX, took the stage to shed light on the PANORAMA’s impressive features. The 6.5-inch AMOLED L-shaped screen offered users a 3D visual experience without the need for special glasses. Complemented by the custom KANALI software, this device provided unparalleled customization options, from split-screen functionality to built-in screen recording. With such innovative features, TRYX is fostering an environment where users’ creativity and innovation can flourish without constraints.

The launch event also saw the presence of Asetek’s COO, John Hamill, and Global Sales VP, Jamie Jamieson. Their participation highlighted the strategic importance of the alliance between Asetek and TRYX. It was a significant moment as Asetek attended a partner brand’s launch for the first time, underscoring their belief in TRYX’s vision and products.

TRYX’s Vice President, Nelson Chi, emphasized the brand’s strategic market positioning and its aim to achieve Tier-1 status through a culture of innovation. With a global team of seasoned professionals and a robust R&D and production system, TRYX is able to deliver self-designed and produced products. This approach not only fuels more imaginative designs and exclusive tooling but also ensures TRYX’s sustained competitive edge and separate identity in the global market.

Looking ahead, TRYX is preparing to release the LUCA chassis, which exudes luxury with its extensive use of fully anodized aluminum, 4 mm tempered glass, and SGCC steel. The chassis offers an elevated aesthetic through its uniquely engineered base, giving it a floating appearance. Its modularity caters to the bespoke needs of PC DIY enthusiasts and creators, enhancing the PC building experience with superior quality and versatility.

TRYX has exciting plans for the future, with a Q3 product launch on North American Amazon and other platforms, coinciding with their participation in the June Taipei Computex. This promises a year filled with anticipation for in-depth product reviews and thrilling brand developments from TRYX.

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Background Information

About TRYX:

TRYX, established in 2023 by a team passionate about the 3C digital and gaming sectors, is dedicated to crafting customized computer devices tailored to the younger demographic. TRYX aims to empower individuals and enable gamers to express their individuality. Embracing the motto "Empower Your Possibilities," By fostering continuous innovation and meticulous design, TRYX endeavors to expand horizons (X), facilitate experimentation (TRY), and cater to the growing demand for personalized and creative solutions.

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Event Info

About Computex:

Computex, held annually in Taipei, Taiwan, stands as one of the world's leading technology trade shows, showcasing cutting-edge innovations in computing hardware, software, and emerging technologies. With a focus on industry trends and product launches, it serves as a pivotal platform for tech giants and startups alike to unveil their latest advancements and forge key partnerships, attracting a global audience of industry professionals, enthusiasts, and media representatives.