Razer’s Fintech Division Embraces New Identity: Introducing Fiuu

Fiuu, previously Razer Fintech, completes a rebranding initiative and will operate as a standalone subsidiary of Razer Inc., aiming to become a leading digital payment solution provider in Southeast Asia.

Rebranding signifies dedication to powering future payments
New CEO brings over 25 years of experience in the payments industry
Projected revenue set to reach US$295 billion by 2025 in Southeast Asia

Razer Fintech, the financial technology ARM of Razer Inc., has undergone a rebranding initiative and is now known as Fiuu. The company, along with its B2B payments unit, Razer Merchant Services (RMS), aims to become a leading force in the future of digital payments. Fiuu will operate as a standalone subsidiary of Razer Inc., focusing on empowering businesses and individuals with innovative payment solutions.

As part of the rebranding, Lee Li Meng will step down as CEO and Eng Sheng Guan will take over the position. Sheng Guan brings more than 25 years of experience in the payments industry and is expected to drive growth and innovation for Fiuu. The company’s vision aligns with Sheng Guan’s commitment to delivering top-notch solutions and services.

Fiuu’s rebranding signifies its dedication to powering future payments and reflects the booming digital economy in Southeast Asia. With projected revenue set to reach US$295 billion by 2025, Fiuu aims to provide seamless and empowering payment experiences that propel commerce into a new era.

The rebranding allows Fiuu to continue its path independently from the gaming-focused Razer brand. Under Mr. Lee’s leadership, Fiuu has experienced significant growth, with revenues doubling over the past four years and operating at a profitable level.

Fiuu’s new brand identity represents agility and growth, with vibrant colors symbolizing speed and dynamism. The name itself, starting with “F,” reinforces the focus on fintech innovation. Fiuu’s motto, “Powering Future Payments,” encapsulates its goal of providing technologically advanced solutions while fostering trust and reliability in every transaction.

Moving forward, Fiuu will introduce updates to its payment interface, logo, and user experience enhancements. The company remains committed to championing positive change in the fintech industry and maintaining its reputation for innovation and reliability in the digital payments space.

Fiuu, formerly known as Razer Fintech, is the financial technology arm of Razer Inc. It has grown to become one of the largest O2O digital payment networks in emerging markets, processing billions of dollars in total payment value. Fiuu offers payment services, reload services, and merchant acquiring services, supporting global scheme cards and over 110 payment methods for blue-chip merchants in Southeast Asia.

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Background Information

About ARM:

ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

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About Razer:

Razer is an innovative and award-winning technology company based in San Francisco, California. Since its establishment in 1998, Razer has become a leader in the gaming, laptop, and personal computer industry due to its commitment to pushing the boundaries of innovation with its products. Razer’s selection of products include gaming laptops, keyboards, mice, headsets, and more - all designed with one thing in mind, to provide users with the best possible experience. The company prides itself in providing highly reliable and fully optimized hardware that stands out in the crowd. All of Razer’s products feature high-end technology and sleek design, aiming to provide the ultimate gaming experience as well as convenience and optimum performance to the user. Going forward, Razer is set to continue to shape the gaming industry with its industry-leading products and services.