Denuvo/Irdeto introduces “TraceMark for Gaming” at GDC 2024: A Game-Changing Innovation

March 22, 2024 by our News Team

Denuvo by Irdeto has launched TraceMark for Gaming, a watermarking solution that helps game developers trace leaked content back to its source, enhancing security during playtests, closed beta tests, and distribution of review copies.

  • Addresses the key challenge of content leakage during pre-release phase
  • Offers a dual approach of invisible and visible watermarking for undetectable identifiers
  • Includes a self-service detection portal for independent verification of watermarks

Denuvo by Irdeto, a leading provider of security solutions for the gaming industry, has just launched its latest product, TraceMark for Gaming, at the prestigious Game Developers Conference (GDC). This watermarking solution is specifically tailored for the gaming industry and utilizes the same core invisible watermark technology trusted by Hollywood studios, sports leagues, and pay-TV operators.

One of the key challenges faced by game developers is content leakage, especially during the sensitive pre-release phase. TraceMark for Gaming addresses this issue by enabling precise tracing of leaked content back to its source, acting as a deterrent for potential leakers. By integrating seamlessly into various stages of a game’s lifecycle, TraceMark provides consistent protection and holds individuals accountable for unauthorized distribution.

What sets TraceMark apart is its adaptability and ability to incorporate both invisible and visible watermarking techniques. This dual approach allows for undetectable identifiers to be embedded directly into the game’s content while preserving the original quality. The ease of integration into existing development workflows makes it an attractive option for game developers seeking to secure their content without compromising the player’s experience.

A standout feature of TraceMark is its self-service detection portal, empowering developers and content owners to independently verify the presence of watermarks in their content. Even when subjected to robustness attacks such as changes in luminance, blurring, compression, and cropping, the detection remains possible. Additionally, the watermarking technology can be integrated with Denuvo’s Anti-tamper product, creating a one-click solution that discourages content and game leaks.

TraceMark significantly enhances security measures during playtests, closed beta tests, press events, and the distribution of review copies. It enables precise tracing and authentication of individual users participating in these activities, providing developers with the ability to trace any leaks back to their source. By marking review copies and press screeners with visible or invisible watermarks, game developers can add an extra layer of security and maintain the integrity of the game’s official release.

“With the launch of TraceMark for Gaming, we are setting a new standard in anti-piracy for the gaming industry. This innovative solution not only marks a significant milestone for Irdeto but also represents a leap forward in protecting the creative and financial investments of game developers worldwide. At Irdeto, we understand the unique challenges faced by the gaming community, and TraceMark is our commitment to ensuring that these valuable assets are safeguarded throughout their lifecycle. We are excited to see the positive impact this will have on the industry,” said Niels Haverkorn, SVP of New Markets, Irdeto.

TraceMark is now part of Denuvo’s suite of security solutions, which includes Anti-Tamper and Anti-Cheat technologies. These solutions offer robust protection for PC and mobile games against piracy, tampering, cracking, cloning, cheating, debugging, reverse engineering, and modding. In addition to game security, Denuvo also offers comprehensive end-to-end Cyber Services across all platforms, providing threat risk assessment, intelligence gathering, brand protection, and proactive and reactive measures against cybercrime.

With its dedication to gaming security and a rich heritage of security innovation, Denuvo by Irdeto is shaping the future of gaming security. For more information about their products and services, visit

Denuvo/Irdeto introduces “TraceMark for Gaming” at GDC 2024: A Game-Changing Innovation

Denuvo/Irdeto introduces “TraceMark for Gaming” at GDC 2024: A Game-Changing Innovation

Denuvo/Irdeto introduces “TraceMark for Gaming” at GDC 2024: A Game-Changing Innovation

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Our team comprises industry insiders with extensive experience in computers, semiconductors, games, and consumer electronics. With decades of collective experience, we’re committed to delivering timely, accurate, and engaging news content to our readers.

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