ASUS and Quividi Team Up to Form Powerful Alliance in Tech Industry

January 26, 2024

ASUS and Quividi Team Up to Form Powerful Alliance in Tech Industry

Summary: ASUS and Quividi have formed a strategic partnership to integrate Quividi's advanced audience measurement solutions into ASUS NUCs and Tinker Board-based digital signage, providing businesses with real-time audience insights and driving growth in the retail and digital out-of-home industries.

  • Strategic partnership between ASUS and Quividi
  • Seamless integration of Quividi's advanced audience measurement solutions into ASUS NUCs and Tinker Board-based digital signage solutions
  • Provides businesses with real-time audience insights and data-driven applications for enhanced retail and ad-based communication

ASUS and ASUS IoT have joined forces with Quividi, a leading AI and computer vision-based audience measurement platform provider, to create a strategic partnership. The collaboration aims to seamlessly integrate Quividi’s advanced audience measurement solutions into ASUS NUCs and ASUS IoT Tinker Board-based digital signage solutions.

ASUS, which recently obtained a license for Intel’s NUC product lines, is now focusing on the development, manufacturing, and sale of current and future NUC systems. This move positions ASUS as a key player in producing customizable small-form-factor (SFF) devices that are highly suitable for edge computing environments, particularly in the digital signage and retail industries. By achieving full compliance with ASUS’s latest NUC devices, Quividi’s measurement solutions enable easy access to audience measurement capabilities.

The demand for first-party audience data is growing, especially among retailers and digital out-of-home (DOOH) publishers who want to fully capitalize on in-store retail media opportunities. This collaboration between ASUS and Quividi offers digital signage integrators and end-users a state-of-the-art solution for deploying impactful and highly monetizable screen networks that drive engagement and revenue.

In addition to the NUC devices, Quividi’s audience measurement solutions also seamlessly integrate with ASUS Tinker Board, an ARM-based single-board computer known for its compact size and exceptional performance. This combined solution opens up exciting possibilities for smart data-driven applications in vending machines and retail merchandising, showcasing the versatility of the ASUS-Quividi collaboration.

Casper Lee, EMEA Regional Head for ASUS AIoT, expressed enthusiasm about the partnership, stating, “As ASUS takes the lead in producing NUC devices, this collaboration with Quividi reaffirms our commitment to providing customers with top-notch technology solutions for the digital signage and retail industries. The compatibility of Quividi’s solution with our NUCs and Tinker Board ensures that businesses can seamlessly leverage real-time audience insights across our diverse platforms.”

Olivier Duizabo, President of Quividi, shared his excitement about the partnership as well, saying, “We are thrilled to partner with ASUS IoT on this strategic venture. The integration of Quividi’s solution with ASUS NUC and Tinker Board products further demonstrates our mission to deploy audience measurement technology at scale. This collaboration provides our partners and end-users with the solutions they need to enhance their retail and ad-based communication, ultimately driving business growth.”ASUS and Quividi Team Up to Form Powerful Alliance in Tech Industry


Background Information

About ARM: ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

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About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

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About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

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Technology Explained

NUC: The Next Unit of Computing (NUC) is a highly compact, energy-efficient, and powerful device that features an Intel Core processor. NUCs offer superior performance, portability, and are designed for applications such as digital signage, thin-client computing, or even home theater PC. NUCs have revolutionized the computer industry with their small size and impressive performance. They take up very little desk space and are usually small enough to fit into an entertainment system without taking up too much space. With their innovative designs and ability to run modern technologies, NUCs have become a highly sought after piece of technology in the computer industry. NUCs are a great way for businesses or individuals to get powerful computing technology that will fit into their work or home environment.

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