Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.


November 15, 2023 by our News Team

Cooler Master has announced a partnership with HubAuto Racing at the 70th Macau Grand Prix for the FIA GT World Cup, featuring two Porsche 992 GT3R cars with Cooler Master and HubAuto Racing branding and showcasing the Dyn X racing simulator system.

  • Cooler Master is partnering with HubAuto Racing at the 70th Macau Grand Prix for the FIA GT World Cup.
  • Cooler Master is showcasing their Dyn X racing simulator system.
  • Attendees at the Macau Grand Prix will have a rare opportunity to experience the Dyn X racing simulator system.


Cooler Master, a important player in the PC components and gaming peripherals industry, has just announced an exciting partnership with HubAuto Racing at the highly anticipated 70th Macau Grand Prix for the FIA GT World Cup. This collaboration brings together the adrenaline-fueled world of GT3 racing and the immersive realm of SIM Racing, shining a spotlight on Cooler Master’s innovative Dyn X racing simulator system.

motorsport champions Kevin Estre and Thomas Preining will take the wheel of two Porsche 992 GT3R cars proudly donning the Cooler Master and HubAuto Racing branding. This venture not only expands Cooler Master’s presence in the racing arena but also provides a perfect platform to showcase the exceptional capabilities of the Dyn X racing simulator system. With Cooler Master’s Dyn X, you can experience the thrill of a true-to-life racing simulation like never before.

“Racing is in our DNA, and this partnership with HubAuto Racing at the Macau Grand Prix is a testament to our commitment to delivering unparalleled experiences to our community,” said Jimmy Sha, CEO of Cooler Master. “The Dyn X racing simulator system is a game-changer, offering an unmatched level of immersion for both professional drivers and SIM racing enthusiasts. We are thrilled to demonstrate its capabilities at such a prestigious event and bring a slice of the racing action into homes worldwide.”

The global appeal of GT3 racing lies in its accessible car models, challenging endurance events, and its popularity among SIM racing enthusiasts, making it the perfect backdrop for Cooler Master to connect with its dedicated fan base. Attendees at the Macau Grand Prix will have a rare opportunity to experience the Dyn X racing simulator system and witness unique PC systems showcasing Cooler Master’s latest tech lifestyle products.

Among these products are Cooler Master’s 30th Anniversary PC, the powerful Silent X, and the limited-edition Sneaker X PCs designed specifically to commemorate this exciting event. These systems exemplify Cooler Master’s commitment to pushing boundaries in both technology and community engagement.

The Cooler Master and HubAuto Porsche cars are set to make a grand entrance at the Macau Grand Prix, leaving racing enthusiasts and tech aficionados alike eagerly anticipating the thrilling showcase of Cooler Master’s innovation and passion for racing. So, gear up and get ready to witness the fusion of real-world racing and virtual excitement at its finest.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

Cooler Master joins HubAuto Racing, speeding through Macau Grand Prix.

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Background Information


About Cooler Master:

Cooler Master is a company founded in 1992 in Taiwan. They specialize in producing computer hardware and accessories, with a strong focus on cooling solutions. Cooler Master is well-regarded for their computer cases, cooling fans, power supplies, and gaming peripherals. Their products are designed to enhance the performance and aesthetics of gaming PCs and workstations.

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