Qualcomm’s Ambitious Move: Unleashing Snapdragon X Series for PCs


October 11, 2023 by our News Team

Qualcomm is revamping its branding strategy for PC chips with the Snapdragon X series, featuring advanced Oryon CPU architecture and a Neural Processing Unit (NPU) to accelerate AI algorithms, and an iconic 'fireball' emblem to give it a separate visual identity.

  • Qualcomm's new Snapdragon X series will feature advanced Oryon CPU architecture and incorporate a Neural Processing Unit (NPU) to accelerate AI algorithms.
  • The company aims to compete with Apple's M-series System on a Chip (SoC), which powers ARM-based architecture for macOS systems.
  • Qualcomm envisions a significant shift in the Windows PC market, particularly in devices utilizing ARM architecture.


Qualcomm, a leading technology company, is revamping its branding strategy for PC chips. The confusing 8cx nomenclature will be replaced with the Snapdragon X series, as Qualcomm aims to establish a strong presence in the PC market. This new series will feature Qualcomm’s advanced Oryon CPU architecture and incorporate a Neural Processing Unit (NPU) to accelerate AI algorithms. Other major players in the PC industry have also introduced similar processors, indicating a growing trend in the consumer market.

To give the Snapdragon X series a separate visual identity, Qualcomm will introduce an iconic ‘fireball’ emblem on its new platform badges. The official unveiling of the Snapdragon X series is expected to take place during the upcoming Snapdragon Summit in October.

Simplifying tiering is a crucial part of Qualcomm’s branding strategy for the Snapdragon X series. This change is driven by Qualcomm’s desire to make computing advancements and address the challenge of confusing naming conventions. The company aims to compete with Apple’s M-series System on a Chip (SoC), which powers ARM-based architecture for macOS systems. As the sole supplier of ARM chips for Windows, Qualcomm is focused on strengthening Windows support within the PC platform.

By 2024, Qualcomm envisions a significant shift in the Windows PC market, particularly in devices utilizing ARM architecture. If the Snapdragon X series proves to be a strong competitor against more affordable Intel and AMD Laptops, it could potentially reshape the CPU market share within the Windows ecosystem.

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Background Information


About AMD:

AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

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About Apple:

Apple Inc., known for its iconic products, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The company has since revolutionized the technology landscape with innovations like the Macintosh computer, iPod, iPhone, iPad, and more. for its emphasis on design, user experience, and ecosystem integration, Apple's devices and software have made a profound impact on various industries. With a commitment to quality and innovation, Apple remains a global technology leader.

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About ARM:

ARM, originally known as Acorn RISC Machine, is a British semiconductor and software design company that specializes in creating energy-efficient microprocessors, system-on-chip (SoC) designs, and related technologies. Founded in 1990, ARM has become a important player in the global semiconductor industry and is widely recognized for its contributions to mobile computing, embedded systems, and Internet of Things (IoT) devices. ARM's microprocessor designs are based on the Reduced Instruction Set Computing (RISC) architecture, which prioritizes simplicity and efficiency in instruction execution. This approach has enabled ARM to produce highly efficient and power-saving processors that are used in a vast array of devices, ranging from smartphones and tablets to IoT devices, smart TVs, and more. The company does not manufacture its own chips but licenses its processor designs and intellectual property to a wide range of manufacturers, including Qualcomm, Apple, Samsung, and NVIDIA, who then integrate ARM's technology into their own SoCs. This licensing model has contributed to ARM's widespread adoption and influence across various industries.

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About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

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About Qualcomm:

Qualcomm, a leading American global semiconductor and telecommunications equipment company, has played a pivotal role in shaping the modern technology landscape. Founded in 1985, Qualcomm has been at the forefront of innovation, particularly in the realm of mobile communications and wireless technology. The company's advancements have been instrumental in the evolution of smartphones, powering devices with their Snapdragon processors that deliver exceptional performance and efficiency. With a strong commitment to research and development, Qualcomm has enabled the growth of 5G technology, paving the way for faster and more connected experiences.

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Technology Explained


CPU: The Central Processing Unit (CPU) is the brain of a computer, responsible for executing instructions and performing calculations. It is the most important component of a computer system, as it is responsible for controlling all other components. CPUs are used in a wide range of applications, from desktop computers to mobile devices, gaming consoles, and even supercomputers. CPUs are used to process data, execute instructions, and control the flow of information within a computer system. They are also used to control the input and output of data, as well as to store and retrieve data from memory. CPUs are essential for the functioning of any computer system, and their applications in the computer industry are vast.

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Snapdragon: The Snapdragon processor is a cutting-edge technology developed by Qualcomm Technologies, Inc. It is a powerful and efficient mobile processor that is used in many of today's smartphones, tablets, and other mobile devices. Snapdragon processors are also used in some computers, providing a powerful and efficient computing experience. Snapdragon processors are designed to provide a high level of performance, while also being energy efficient. They are used in a variety of applications, including gaming, virtual reality, and artificial intelligence. Snapdragon processors are also used in many of today's laptops, providing a powerful and efficient computing experience. The Snapdragon processor is a great choice for those looking for a powerful and efficient processor for their computer.

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SoC: A System-on-Chip (SoC) is a highly integrated semiconductor device that encapsulates various electronic components, including processors, memory, input/output interfaces, and often specialized hardware components, all on a single chip. SoCs are designed to provide a complete computing system or subsystem within a single chip package, offering enhanced performance, power efficiency, and compactness. They are commonly used in a wide range of devices, from smartphones and tablets to embedded systems and IoT devices, streamlining hardware complexity and facilitating efficient integration of multiple functions onto a single chip.

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