Introducing the Now On Epic program: Epic First Run launches today!

Introducing Epic First Run, a new exclusive program on the Epic Games Store that aims to empower third-party developers and publishers. This opt-in program allows participants to register through the self-publishing flow in the Epic Developer portal. But that’s not all – Epic Games is also introducing Now On Epic, an exciting back catalog incentive program for developers and publishers to bring their previously released products to the Epic Games Store.

Now On Epic offers participants a fantastic opportunity to boost their net revenue from user spending on eligible products. For the first six months on the store, all payments processed by Epic Games will result in a revenue split of 100% for developers and publishers. This is a significant increase from the industry standard 88% / 12% split. After this initial six-month period, participating titles will continue to benefit from Epic’s generous revenue split.

The Epic Games Store boasts a massive global audience with over 230 million players and 68 million monthly active users. By releasing back-catalog content on the store, developers and publishers can tap into new audiences and ensure that their content is consistently discovered by players. Additionally, participants can take advantage of publisher and franchise sale opportunities to maximize their success during the first six months on the Epic Games Store.

To participate in this program, developers and publishers must commit to releasing a minimum of three products that have already been released prior to October 31, 2023, and are currently live on another third-party PC storefront or included in a third-party subscription service. If they don’t have three live products that meet these criteria, they must bring over all of their live products. All participating products must launch on the Epic Games Store by June 30, 2025.

Now On Epic is an enticing program that allows developers and publishers to enjoy a revenue share of 100% for their eligible products during the first six months after release on the Epic Games Store. This includes any games released before October 31, 2023, on another third-party PC store or included in a third-party subscription service. After the six-month period, the revenue share reverts to Epic’s industry-leading 88% / 12%.

Enrollment for the Now On Epic program is open until December 31, 2024, and all eligible products must be released on the Epic Games Store by June 30, 2025.

Who can participate in this exciting program? It is open to developers and publishers with registered Epic Games developer accounts who have eligible products that launched on another storefront or service before October 31, 2023.

Wondering which products are eligible for the Now On Epic program? Any previously released product that is currently live on another third-party PC store or included in a third-party subscription service on another third-party PC store is eligible. If developers or publishers have three or more products on a third-party store or subscription service, they must bring at least three of them to the Epic Games Store. If they have fewer than three, they must bring all of their products to the Epic Games Store.

But what about Early Access products? Good news – any products released as Early Access are eligible for the Now On Epic program.

If you’re interested in participating, you’ll need an Epic Developer account. Creating an account is a breeze – just head to the Developer Portal website and follow the instructions to sign in and register your organization and products. For more detailed information, check out our Developer Portal account creation guide.

Can you release a product now and apply for the Now On Epic program later? Unfortunately, no. Only products released on another third-party PC storefront or third-party subscription service before October 31, 2023, are eligible for the program. However, if you have a new product, consider launching through the Epic First Run program to enjoy similar benefits.

Ready to sign up for the Now On Epic program? Registration is available through the Epic Games Store Developer Community. Simply log in and start a private discussion with the topic “Epic Games Store” and the subtopic “Now On Epic”. If you’re already a partner, reach out to your Epic Games Store account manager directly.

If you have any general questions about the program, head over to the Epic Games Store Developer Community. Connect with our staff and other developers to discuss this topic and more. For confidential inquiries, start a private discussion with the topic “Epic Games Store” and the subtopic “Now On Epic”. Existing partners can also reach out to their Epic Games Store account manager directly.

Releasing your product on the Epic Games Store has never been easier. Earlier this year, Epic Games launched self-service publishing tools to streamline the onboarding and release process. These tools allow developers to register, set up, test, and distribute their products directly through the Epic Developer Portal. It’s a seamless experience that ensures your products reach the vast audience of the Epic Games Store.

Background Information

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About Epic Games:

Epic Games is a well-known American video game and software developer, established in 1991 and headquartered in Cary, North Carolina. The company has made significant contributions to the gaming industry, most notably through its Unreal Engine, a widely used game development platform. Beyond game engines, Epic Games is for its popular titles like Fortnite, which has achieved global cultural prominence.

  

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