Intel Arc A310 debuts in the US, offering 4GB memory at an affordable $109

Sparkle has made its mark in the US market with the debut of the A310 ELF, the first consumer A310 to reach American shores. Originally intended for the Chinese market as an OEM component, the Arc A310 is now available for DIY sales through Newegg, thanks to Sparkle’s exclusive partnership with Intel.

The Sparkle Arc A310 ELF is the entry-level offering in the company’s product lineup. With just 6 Xe-Cores and a 64-bit memory bus supporting 4GB of capacity, it’s not designed for gaming purposes. However, it does come with AV1 encoding support, making it a useful companion for primary GPUs that don’t require an immediate upgrade.

Unfortunately, the current price tag for this card is set at $109.99, which may not be the most favorable for gamers. The RX 6500 XT, often considered the benchmark for entry-level GPUs, is already 10-40% faster than the Arc A380, which has a more powerful configuration with 8 Xe-Cores. Considering that the A310 only has 6 Xe-Cores, it’s clear that it will be even slower in comparison.

Interestingly, the design of the A310 differs from the leaked version in August, which featured a dual-fan configuration. The current offering features a single-fan Mini-ITX design, similar to the A380 ELF cooler.

It’s worth noting that while this A310 is the first of its kind in the US consumer market, Matrox offers a professional LUMA video card based on the same SKU. However, the Matrox card serves a different purpose, specifically designed for multi-display support and fanless operation in embedded systems like medical applications and video walls.

Background Information

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About Intel:

Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

  

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Technology Explained

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ITX: ITX (Information Technology eXtended) is a form factor for motherboards and other computer components. It is a small form factor that is designed to be more compact than traditional ATX motherboards. ITX motherboards are typically used in small form factor PCs, such as those used in home theater PCs, media centers, and other small form factor applications. ITX motherboards are also used in embedded systems, such as those used in industrial automation, medical equipment, and other embedded applications. ITX motherboards offer a number of advantages over traditional ATX motherboards, such as lower power consumption, smaller size, and improved cooling. Additionally, ITX motherboards are often more affordable than their ATX counterparts, making them a popular choice for budget-conscious consumers.

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mini-ITX: The mini-ITX is a small form factor computer motherboard developed by VIA Technologies in 2001. It is designed to be a low-power, low-cost solution for embedded and small form factor applications. It is a 6.7-inch square motherboard that supports a wide range of processors, including Intel and AMD CPUs, as well as VIA's own C3 and C7 processors. The mini-ITX is used in a variety of applications, including home theater PCs, small form factor desktops, and embedded systems. It is also used in industrial applications, such as medical imaging, digital signage, and point-of-sale systems. The mini-ITX is a popular choice for computer enthusiasts who want to build their own small form factor PCs. It is also used in many commercial products, such as the Apple Mac mini and the Asus Eee PC.

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