Creative and Skyworth join forces to revolutionize audio-visual immersion through Super X-Fi technology.


October 2, 2023 by our News Team

Creative Labs and Skyworth have partnered to bring Creative's Super X-Fi Spatial Holographic Audio technology to Skyworth's latest TV line-up, revolutionizing the way users experience sound and creating an exceptional home entertainment experience.

  • Revolutionizes the way users experience sound on Skyworth's top-of-the-line TVs
  • Creates a truly exceptional home entertainment experience
  • Personalized audio output tailored to each user's preferences and hearing characteristics


Creative Labs is excited to announce its strategic partnership with Skyworth, which will bring the Super X-Fi Spatial Holographic Audio technology to their latest TV line-up. This collaboration will revolutionize the way users experience sound on Skyworth’s top-of-the-line TVs, creating a truly exceptional home entertainment experience.

Super X-Fi technology ingeniously recreates the immersive listening sensation of a high-end multi-speaker system, all within a pair of headphones or earphones. Unlike conventional audio processing, this spatial audio technology breaks free from the limitations of flat and lackluster sound, delivering a remarkable sense of depth, realism, and immersion.

At the heart of Super X-Fi is AI technology that analyzes individual head and ear shapes, customizing the audio output to match each user’s unique hearing profile. This personalized approach ensures the highest possible audio quality, tailored precisely to each user’s preferences and hearing characteristics.

Customers can experience the world of Super X-Fi with SXFI READY headphones such as the Creative Zen Hybrid, Creative Outlier Pro, and Creative Zen Air, as well as SXFI READY headphones from other manufacturers. Simply connect these headphones to SXFI READY Skyworth TVs like the A5D, A5D Pro, A7D, and A7D Pro to embark on an unparalleled audio journey.

The integration of this breakthrough audio technology perfectly complements Skyworth’s next-generation video technology. Customers will enjoy a quantum leap in visuals along with immersive, personalized audio across popular streaming platforms.

“We are thrilled to collaborate with Creative to bring Super X-Fi Spatial Holographic Audio to our latest 2023 TV models,” said Jiang Run, Vice General Manager of Domestic Business Division at Skyworth. “By combining Creative’s Headphone Audio expertise with our video technologies, we are delivering the ultimate TV Headphone experience to our customers.”

“Creative is delighted to partner with Skyworth to introduce Super X-Fi Spatial Holographic Audio to both the Chinese and global markets through their latest TVs,” said Lee Teck Chee, VP of Technology at Creative. “With the seamless integration of Super X-Fi Audio’s generational improvements, customers get to enjoy Super X-Fi easily on all content.”

This partnership between Creative and Skyworth signifies a breakthrough in the convergence of audio and visual technologies. It demonstrates the commitment of both companies to delivering innovative solutions that enhance the way consumers enjoy entertainment.

Furthermore, this partnership opens doors for future collaborations between Creative and other industry partners to bring Super X-Fi Spatial Holographic Audio to a wider range of consumer electronics and PC platforms, expanding the reach and impact of this transformative technology.

About Our Team

Our team comprises industry insiders with extensive experience in computers, semiconductors, games, and consumer electronics. With decades of collective experience, we’re committed to delivering timely, accurate, and engaging news content to our readers.

Background Information


About Skyworth: Skyworth is a Chinese electronics company established in 1988, with its headquarters in Shenzhen, China. The company specializes in manufacturing a variety of consumer electronics, including televisions, set-top boxes, and air conditioners. Skyworth is recognized for its innovative and high-quality products.





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