GeForce RTX 4060 Ti 16GB Card Debuts at $430, Undercuts Upcoming RX 7700 XT

September 3, 2023

  • NVIDIA has lowered the price of the RTX 4060 Ti 16GB model to $449 or lower in response to AMD's competition.
  • Some US retailers have already adjusted their prices accordingly.
  • Adjusting prices seems to be the only way for companies to stay competitive in the market.

Geforce RTX 4060 Ti with 16GB memory receives a price cut in response to AMD’s competition. nVidia has officially positioned the AMD Radeon RX 7800 XT and RX 7700 XT as rivals to their own RTX 4070 and RTX 4060 Ti 16GB Graphics Cards. However, the RTX 4060 Ti 16GB, which launched at $499 in July, faced criticism for its high price tag. With the upcoming release of the RX 7700 XT at an expected price of $449, it could pose a challenge for the RTX 4060 Ti 16GB.

In anticipation of this threat, NVIDIA’s board partners have decided to lower the prices of their RTX 4060 Ti 16GB models to $449 or even lower, undercutting the RX 7700 XT. Some US retailers have already adjusted their prices accordingly. PNY, for instance, has gone as far as offering the card for $431, a $69 discount from its original launch price. However, it’s worth noting that this lower price seems to be an exception, as MSI and ASUS have set their lowest-tier models (Ventus/Dual series) at $449.

AMD has stated that their Navi 32 cards will come with competitive pricing and they are eagerly awaiting market response. The price reduction of the RTX 4060 Ti 16GB models seems to be the first indication of this competition, as they now align with the RX 7700 XT. However, there is no information available regarding potential discounts for the RTX 4060 Ti 8GB or RTX 4070 models. As the Holiday season approaches, adjusting prices seems to be the only way for companies to stay competitive in the market.


Background Information

About AMD: AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

AMD website  AMD LinkedIn

About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

ASUS website  ASUS LinkedIn

About MSI: MSI (Micro-Star International) is a globally recognized company that specializes in the development and manufacturing of a wide range of computer products. With a rich history dating back to its establishment in 1986, MSI has emerged as a key player in the technology industry, consistently delivering innovative solutions that cater to the needs of both casual users and hardcore enthusiasts. The company's product portfolio encompasses a diverse array of products, including motherboards, graphics cards, laptops, desktops, monitors, and various gaming peripherals. MSI's commitment to quality and performance is evident in its dedication to technologies, sleek designs, and rigorous testing standards. for its gaming-focused products under the MSI Gaming brand, the company has earned a reputation for delivering high-performance components that enhance the gaming experience.

MSI website  MSI LinkedIn

About nVidia: NVIDIA has firmly established itself as a leader in the realm of client computing, continuously pushing the boundaries of innovation in graphics and AI technologies. With a deep commitment to enhancing user experiences, NVIDIA's client computing business focuses on delivering solutions that power everything from gaming and creative workloads to enterprise applications. for its GeForce graphics cards, the company has redefined high-performance gaming, setting industry standards for realistic visuals, fluid frame rates, and immersive experiences. Complementing its gaming expertise, NVIDIA's Quadro and NVIDIA RTX graphics cards cater to professionals in design, content creation, and scientific fields, enabling real-time ray tracing and AI-driven workflows that elevate productivity and creativity to unprecedented heights. By seamlessly integrating graphics, AI, and software, NVIDIA continues to shape the landscape of client computing, fostering innovation and immersive interactions in a rapidly evolving digital world.

nVidia website  nVidia LinkedIn

Technology Explained

Geforce: Geforce is a line of graphics processing units (GPUs) developed by Nvidia. It is the most popular GPU used in the computer industry today. Geforce GPUs are used in gaming PCs, workstations, and high-end laptops. They are also used in virtual reality systems, artificial intelligence, and deep learning applications. Geforce GPUs are designed to deliver high performance and power efficiency, making them ideal for gaming and other demanding applications. They are also capable of rendering high-resolution graphics and providing smooth, realistic visuals. Geforce GPUs are used in a variety of applications, from gaming to professional workstations, and are the preferred choice for many computer users.

Radeon: AMD Radeon, a product line by Advanced Micro Devices (AMD), consists of graphics processing units (GPUs) recognized for their strong performance in gaming, content creation, and professional applications. Powered by innovative technologies like the RDNA architecture, Radeon GPUs deliver efficient and powerful graphics processing. The brand also supports features like FreeSync, enhancing visual fluidity and reducing screen tearing during gaming. Moreover, AMD Radeon GPUs embrace real-time ray tracing for heightened realism in lighting and reflections. With a balance between price and performance, Radeon competes with NVIDIA's GeForce graphics cards and remains a popular choice for a wide range of users.

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