ASUS Welcomes Intel NUC Series into its Arsenal, Expanding Tech Dominance

September 3, 2023


Summary: ASUS has partnered with Intel to become the exclusive distributor of NUC products, launching its own lineup of 10th to 13th Gen core series and potentially introducing a new wave of NUC series without the Intel brand.

  • ASUS is now the exclusive distributor of NUC products.
  • ASUS is responsible for developing and distributing current and future NUC products.
  • ASUS may introduce a new product line or separate its Intel-based NUC series from its AMD-based products.

ASUS NUC BU (Business Unit) has officially announced its partnership with Intel, solidifying its role as the exclusive distributor of NUC products. Starting from September 1st, ASUS has launched its own lineup of NUC products based on Intel’s 10th to 13th Gen core series. While these products may not bear the ROG logo initially, consumers can expect to find ASUS NUC 13 Extreme products on store shelves soon.

With this partnership, ASUS takes on the responsibility of developing and distributing both current and future NUC products. There are indications that Intel may have transferred its plans for upcoming releases, such as the Meteor Lake and 14th Gen Core models, to ASUS. This could potentially lead to a new wave of NUC series that no longer carry the Intel brand.

In addition to the NUC series, ASUS already offers its own range of small form factor systems, including the PN5 Mini-PC series. With this collaboration, ASUS might consider separating its Intel-based NUC series from its AMD-based products or even introducing a completely new product line. Currently, ASUS has integrated the 10th to 13th NUC series into its existing product portfolio.


Background Information

About AMD: AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

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About ASUS: ASUS, founded in 1989 by Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung, has become a multinational tech giant known for its diverse hardware products. Spanning laptops, motherboards, graphics cards, and more, ASUS has gained recognition for its innovation and commitment to high-performance computing solutions. The company has a significant presence in gaming technology, producing popular products that cater to enthusiasts and professionals alike. With a focus on delivering and reliable technology, ASUS maintains its position as a important player in the industry.

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About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

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Technology Explained

NUC: The Next Unit of Computing (NUC) is a highly compact, energy-efficient, and powerful device that features an Intel Core processor. NUCs offer superior performance, portability, and are designed for applications such as digital signage, thin-client computing, or even home theater PC. NUCs have revolutionized the computer industry with their small size and impressive performance. They take up very little desk space and are usually small enough to fit into an entertainment system without taking up too much space. With their innovative designs and ability to run modern technologies, NUCs have become a highly sought after piece of technology in the computer industry. NUCs are a great way for businesses or individuals to get powerful computing technology that will fit into their work or home environment.

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