AMD’s technology empowers Hitachi Astemo’s advanced forward camera system for safer vehicles with AI.


September 12, 2023

AMD and Hitachi Astemo have partnered to provide a powerful, versatile, and safe forward camera system for next-generation vehicles, combining AMD's adaptive computing technology with Hitachi Astemo's stereo camera image-processing algorithms and artificial intelligence to enable reliable object detection and video-based driver-assistance systems.

  • AMD Automotive XA Zynq UltraScale+ MPSoC provides both stereo and monocular image processing in the camera, allowing it to detect objects over a wide angle of 120 degrees.
  • AMD offers carmakers a one-stop shop for silicon and software solutions.
  • AMD provides high-performance compute, compute acceleration, and graphics technologies.


AMD, a leading technology company, has announced that Hitachi Astemo, a important mobility supplier, has chosen AMD adaptive computing technology to power its new forward-looking camera for adaptive cruise control and autonomous emergency braking. This collaboration aims to enhance the vision capabilities and safety of next-generation vehicles.

The AMD Automotive XA Zynq UltraScale+ MPSoC provides both stereo and monocular image processing in the camera, allowing it to detect objects over a wide angle of 120 degrees. This is three times wider than its previous-generation cameras, significantly improving overall safety.

Makoto Kudo, deputy head of ECU solution business unit at Hitachi Astemo Limited, praised the versatility of the AMD Automotive XA Zynq UltraScale+ MPSoC, stating that it allows them to add multiple safety-critical features to their forward camera system. The high-performance and programmable silicon offered by AMD is well-suited for the complex image signal processing requirements of the camera system. The Zynq UltraScale+ MPSoC platform’s flexibility and capabilities, along with its ability to meet stringent functional safety requirements, made it the ideal choice for Hitachi Astemo.

Yousef Khalilollahi, corporate vice president of APAC Sales at AMD, commended Hitachi Astemo for their technological leadership in developing this stereo forward camera using AMD adaptive computing technology. He emphasized the importance of increased safety and accident avoidance in automotive technologies and expressed pride in offering the foundational technology for these camera systems.

Camera systems are crucial components of autonomous driving and advanced driver-assistance systems in vehicles. Forward cameras play a vital role in reliably detecting objects and people. The Hitachi Astemo system powered by AMD combines stereo camera image-processing algorithms with artificial intelligence to provide object detection and enable video-based driver-assistance systems.

AMD has positioned itself as a leader in the automotive industry, providing high-performance compute, compute acceleration, and graphics technologies. With a comprehensive range of CPUs, GPUs, FPGAs, and Adaptive SoCs, AMD offers carmakers a one-stop shop for silicon and software solutions. From in-vehicle infotainment systems to advanced driver-assistance systems, autonomous driving, and networking applications, AMD aims to meet the increasing demand for technology in the automotive sector. For more information, visit the AMD Automotive website.

(Source)

Background Information


About AMD: AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

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