AMD Radeon RX 7900 XTX’s Price Plummets to 949 EUR, Surpassing Certain High-End RTX 4070 Ti Models

September 10, 2023



  • ASRock's AMD Radeon RX 7900 XTX is now available in Europe at a price of €949, making it the most affordable option in its category.
  • ASRock's aggressive pricing strategy has made the RX 7900 XTX an attractive option for gamers looking for high-performance graphics cards.
  • ASRock's RX 7900 XTX is now 100 EUR cheaper than its initial MSRP of 1049 EUR, translating to a discount of over 20% from its original launch price of 1149 EUR in Europe.

ASRock, a newcomer in the graphics card industry, has consistently offered competitive pricing for its AMD Radeon and Intel ARC product lines. The Radeon RX 7900 XTX is now available in Europe at a price of €949, making it the most affordable option in its category. This has created a dilemma for gamers choosing between the Geforce RTX 4070 Ti and the RX 7900 XTX, as both cards are now similarly priced.

In the high-end segment of nVidia’s RTX 40 lineup, pricing for the RTX 4070 Ti varies widely, ranging from 840 EUR to 1070 EUR. The RX 7900 XTX follows a similar trend, with prices ranging from 949 EUR to 1450 EUR for custom liquid-cooled variants. ASRock’s Phantom Gaming GPU, specifically, has reached a new low price of 949 EUR at the beginning of this month.

Comparing prices, the ASRock RX 7900 XTX is now 100 EUR cheaper than its initial MSRP of 1049 EUR. This translates to a discount of over 20% from its original launch price of 1149 EUR in Europe. In the US, the same card can be found for $949, which is roughly the same price reported a few months ago. The difference in MSRP reduction between EUR and USD pricing is primarily due to changes in currency exchange rates when Radeon GPUs initially launched.

Overall, ASRock’s aggressive pricing strategy has made the RX 7900 XTX an attractive option for gamers looking for high-performance Graphics Cards.


Background Information

About AMD: AMD, a large player in the semiconductor industry is known for its powerful processors and graphic solutions, AMD has consistently pushed the boundaries of performance, efficiency, and user experience. With a customer-centric approach, the company has cultivated a reputation for delivering high-performance solutions that cater to the needs of gamers, professionals, and general users. AMD's Ryzen series of processors have redefined the landscape of desktop and laptop computing, offering impressive multi-core performance and competitive pricing that has challenged the dominance of its competitors. Complementing its processor expertise, AMD's Radeon graphics cards have also earned accolades for their efficiency and exceptional graphical capabilities, making them a favored choice among gamers and content creators. The company's commitment to innovation and technology continues to shape the client computing landscape, providing users with powerful tools to fuel their digital endeavors.

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About ASRock: ASRock is a important player in the computer hardware industry, particularly known for its wide range of innovative computer products. The company specializes in manufacturing motherboards, graphics cards, and mini-PCs that cater to diverse user needs, from gaming enthusiasts to professional content creators. ASRock's commitment to quality and technology has earned it a solid reputation among PC builders and users alike. With a focus on delivering high-performance components and reliable solutions, ASRock continues to contribute significantly to the advancement of computing technology.

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About Intel: Intel Corporation, a global technology leader, is for its semiconductor innovations that power computing and communication devices worldwide. As a pioneer in microprocessor technology, Intel has left an indelible mark on the evolution of computing with its processors that drive everything from PCs to data centers and beyond. With a history of advancements, Intel's relentless pursuit of innovation continues to shape the digital landscape, offering solutions that empower businesses and individuals to achieve new levels of productivity and connectivity.

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About nVidia: NVIDIA has firmly established itself as a leader in the realm of client computing, continuously pushing the boundaries of innovation in graphics and AI technologies. With a deep commitment to enhancing user experiences, NVIDIA's client computing business focuses on delivering solutions that power everything from gaming and creative workloads to enterprise applications. for its GeForce graphics cards, the company has redefined high-performance gaming, setting industry standards for realistic visuals, fluid frame rates, and immersive experiences. Complementing its gaming expertise, NVIDIA's Quadro and NVIDIA RTX graphics cards cater to professionals in design, content creation, and scientific fields, enabling real-time ray tracing and AI-driven workflows that elevate productivity and creativity to unprecedented heights. By seamlessly integrating graphics, AI, and software, NVIDIA continues to shape the landscape of client computing, fostering innovation and immersive interactions in a rapidly evolving digital world.

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Technology Explained

ARC: Intel Arc is a graphics architecture developed by Intel, marking the company's entry into the discrete graphics card market. It aims to compete with established players like NVIDIA and AMD, offering a range of GPUs for both gaming and professional applications. Intel Arc GPUs are anticipated to bring advancements in performance, ray tracing capabilities, and AI-accelerated features, potentially reshaping the landscape of the graphics card industry.

Geforce: Geforce is a line of graphics processing units (GPUs) developed by Nvidia. It is the most popular GPU used in the computer industry today. Geforce GPUs are used in gaming PCs, workstations, and high-end laptops. They are also used in virtual reality systems, artificial intelligence, and deep learning applications. Geforce GPUs are designed to deliver high performance and power efficiency, making them ideal for gaming and other demanding applications. They are also capable of rendering high-resolution graphics and providing smooth, realistic visuals. Geforce GPUs are used in a variety of applications, from gaming to professional workstations, and are the preferred choice for many computer users.

GPU: GPU stands for Graphics Processing Unit and is a specialized type of processor designed to handle graphics-intensive tasks. It is used in the computer industry to render images, videos, and 3D graphics. GPUs are used in gaming consoles, PCs, and mobile devices to provide a smooth and immersive gaming experience. They are also used in the medical field to create 3D models of organs and tissues, and in the automotive industry to create virtual prototypes of cars. GPUs are also used in the field of artificial intelligence to process large amounts of data and create complex models. GPUs are becoming increasingly important in the computer industry as they are able to process large amounts of data quickly and efficiently.

Radeon: AMD Radeon, a product line by Advanced Micro Devices (AMD), consists of graphics processing units (GPUs) recognized for their strong performance in gaming, content creation, and professional applications. Powered by innovative technologies like the RDNA architecture, Radeon GPUs deliver efficient and powerful graphics processing. The brand also supports features like FreeSync, enhancing visual fluidity and reducing screen tearing during gaming. Moreover, AMD Radeon GPUs embrace real-time ray tracing for heightened realism in lighting and reflections. With a balance between price and performance, Radeon competes with NVIDIA's GeForce graphics cards and remains a popular choice for a wide range of users.

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